Puma BioWeb Elite 2013

Puma Brings Nature’s Work of Art into their Latest Introduction, the Puma BioWeb Elite Running and Training Shoe

Visually stunning, extremely comfortable, and performance enhancing, the Puma BioWeb Elite running and training shoe takes nature’s inspiration to the next level

KUALA LUMPUR, MALAYSIA; JANUARY 10 2013 – This season, PUMA introduces the BioWeb Elite, a running and training shoe engineered to deliver maximum cushioning and stability through an innovative cage design similar to a spider’s web that wraps the foot, delivering a fresh new look in performance.

The performance shoe that is modeled after a spider

Puma BioWeb Elite

Style Number: 186437 01

Materials: controlCELL™; WebCage Technology; 
Mono Mesh; Injection Molded EVA; Rubber 

People all over the world have long admired the incredible strength and durability of the spider web. Perfectly designed for optimal toughness and durability, these remarkable structures are also incredibly flexible and pliable. This natural work of art has inspired the team at Puma to study the intricate details behind this unique feature, leading to the creation of the revolutionary new Puma BioWeb Elite.

The BioWeb Elite is distinctive through the unique web like design that is carried into the actual tooling of the shoe, offering seamless style and functionality from top to bottom, dubbed the WebCage. The WebCage upper employs injected PU overlays: high strength-to-weight material which offers lightweight and flexible support that is strong and durable, much like a spider web. The result is a perfectly aligned, lightweight, web-like structure with breathable mesh-flex that bends with the foot when in motion without sacrificing strength and durability.

However, the web concept doesn't stop with the upper. This design carries into the mid- and outsole construction. It features a flexible TPU heel wrap that absorbs the impact and discomfort associated with heel strike. The heel counter fuses with a solid rubber outsole that houses strategically placed flex grooves to deliver flexibility and a smooth ride whether running, jogging, walking, or training. This supportive heel wrap provides all the impact protection needed while delivering all the cushioning required by performance runners.

Visually stunning, extremely comfortable, and performance enhancing, the Puma BioWeb Elite takes natural inspiration to the next level. This shoe offers a complete experience for athletes who live for action both in and out of the game. Not only does it perform at an advanced level, it looks great to help you feel confident, no matter the level of activity. Puma has brought the nature of performance to yet another level with the BioWeb Elite. 

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PUMA BIOWEB ELITE (RRP: RM 459) will be available in PUMA retail stores by Feb 2013