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July 25, 2012, MALAYSIA – It is not
just the championship athlete or record breaker that aspires to push their limits. It is also the everyday athlete who strives
to excel on their own terms, to set and realize personal goals and achieve their
own defining moment of greatness.
That’s the insight behind Nike’s
“Find Your Greatness” campaign, a powerful message to inspire anyone who wants
to achieve their own moment of greatness in sport, launched just as the world
focuses on the best of the best.
As “Find Your Greatness’ seeks to
inspire everyone in their own personal achievements, Nike+ Running, Nike+
Basketball, Nike+ Training and the Nike+ Fuelband are the tools that enable
everyday athletes everywhere to measure their performance and motivate
themselves to do more.
The film shows everyday athletes from
around the world training, playing and competing, with the common thread that
the locations featured are all called London.
We first join a scene at “London Gym” where a man pumps out crunches
during a workout, then go to a rugby match in East London, South Africa where a
boy breaks the line handing off a larger opponent.
In Little London, Jamaica a female
boxer works the pads with consummate skill and precision. In
London, Ohio we see a close up of a focused young baseball player catch the
ball and throw it to first base in one seamless action. While each athlete defines their own goals
and success, they are all connected by a unifying sense of what greatness could
be to them.
“The idea behind “Find Your
Greatness” is simply to inspire and energize everyday athletes everywhere to
celebrate their achievements, participate and enjoy the thrill of achieving in
sport at their own level,” saidGreg Hoffman, Nike VP of Brand Design &
Communications. “Nike’s co-founder, Bill Bowerman said, “If
you have a body you’re an athlete” and that’s a really compelling insight for
all athletes as we celebrate great sporting moments this summer.”
As the athlete stories unfold, the
film voiceover emphasises that greatness is not simply reserved for the
superstar athlete, but is inherently a part of what we can all aspire to and
achieve. Whether that means finishing a first
marathon in London, Canada, or a female Muslim team sharing a celebratory
huddle on a soccer pitch at London School, Qatar or passing under London Bridge
over Lake Havasu, Arizona in the heat of a first triathlon.
In effect, greatness has no fixed
address but is a place where every athlete can achieve their own personal
success and shape their own definition.
As the film reaches its climax we
are reminded of the power in seemingly everyday moments from a young girl
performing flips in her front garden to the crescendo of a young boy deliberating
a first jump from a high diving board into a pool – a defining moment for him
that ends in a final leap into his own moment of greatness.
Mizuno Be shoes are inspired by the old Waraji sandals that were worn by the samurai class and foot soldiers during the feudal era of Japan. Fascinated by the Waraji sandals, which were shorter than the feet of those wearing them, Mizuno conducted a series of biomechanical tests to determine the benefits of toes protruding over the front edge of the sandal.
The findings showed that protruding toes aid to stabilize the body, which was crucial for Warriors in combat and working people. Furthermore, the toes and the muscles of the feet and lower legs were more mobile and active.
Mizuno Be shoes feature an activation sockliner, which replicates the unique innovation of the Waraji sandal. It allows the toes to move naturally up and down, and to curl and grip, which activates the muscles of the foot. This activation helps to strengthen two main muscles across the base of the foot - the Flexor Digital Longus and the Flexor Hallucis Longus – providing wearers with more propulsive (toe off) strength which can help to improve running. Lastly, the natural oblique allows the toes to spread as if barefoot which helps to stabilise naturally.
Other technical highlights of Be include a unique heel construction that maximises the amazing natural cushioning in your heel pad fat. A low profile moulded EVA midsole offers protection and cushioning. The soft, synthetic suede upper provides added comfort and ventilation. BE. Wear them when you’re not running – to improve performance when you running. Activate your muscles for increased foot and lower limb strength. Activation insock increases muscular activity and strength. DFC (Dynamic Foot Counter) heel cup enhances natural heel fat cushioning. Everyone can benefit by incorporating Be into their training regime.
1. ACTIVATION SOCKLINER
Dips the toes to activate your muscles.
2. DYNAMIC FUNCTION HEEL COUNTER
Cups your heel to improve its cushioning function
3. AP+ MIDSOLE
Offering cushioning and comfort at foot plant
4. BE FOOTPRINT OUTSOLE
Lightweight and durable
Mizuno BE Shoe is available in three unique colours, (Silver/Anthracite/Chinese Red) (Strong Blue/Silver/Ember) for Mens & (Silver/White/Electric) for Women.
The minimalistic construction of the shoe is only at 200g lightweight yet durable. Retail selling price is at RM289.00 . Do visit World of Sports Storewide and Mizuno Flagship Store at The Gardens Mid Valley to find out more details.
Date: 14 - 20 Oct 2012
Venue: Langkawi Kedah Malaysia
- International Rider USD750
- Malaysian Rider with MNCF license RM250
- Malaysian Rider without MNCF license RM270
- Jomboree Ride RM60
Cash prize: Top 10 for open, top 6 for master, top 3 for Asian and Top 1 for Malaysia
Closing date: 16 Sep or 500 participants
I won myself a pair of Skechers GOrun running shoes during the Men Health Shape Night Run recently. I was quite excited when I saw the prize voucher as I have always been curious about the shoes ever since I saw them in the Boston Marathon Expo with Meb Keflezighi. So, I happily redeemed them last week at 1 Utama Skechers outlet.
The first thing I noticed (and liked) is the smooth internal lining and uppers which makes them look and feel like a pair comfortable walking shoes. They also seems to be pretty wide, compare to most of my racing flats and because of all these, I almost had the idea of getting the female version since the female cut offers a much narrower fit. But after fastening the shoe lace this issue soon disappeared and so I brought home the bright Red pair.
Look and feel - good as leisure shoes too, this will save space for oversea marathons :)
I did a training run on them during the weekend. At first, I wasn't quite used to the ‘rocking’ feeling of the shoes. But since I am trying out the Skechers for the first time, I just told myself to keep a positive thought until I finished at least couple of runs on them. But I must admit, I kinda liked the comfortable supporting feeling that came in the form of a soft pressure at the arch of the feet.
The cushioning of the shoes was pretty comfortable. It is a firm and responsive pair of shoes, which to me are important features if you want speed in your racing shoes. In fact, I don’t really like running shoes that are too soft, because I personally find there is a loss of energy between landing and lifting off on softer shoes.
I find lifting off with the ‘rockered' profile in front is pretty neat.
There is this strange feeling during the landing cycle though. I don't feel my heel touching the ground at any time of the run. The ‘rockered’ sole of the shoes permanently ensures that my heels does not touch the ground. Landing pressures are mostly felt at the mid foot level and effortlessly I can roll forward to the fore foot for a smooth lift off.
The rockered sole stops your heels from touching the ground.
I have ran twice with the GOrun, and it seems to be very pleasant so far. I am not sure how it will perform in races and will need to run more on them before I can decide. But meantime, the GOrun will make a good pair of speed training shoes.
And here's a sneak peek on what Meb Keflezighi might be wearing during the 2012 Olympic Marathon.
Date: 22 Sep 2012
Venue: International Medical University, Bukit Jalil Campus, KL
Distance: 3km, 5km and 10km
Registration fees: Junior - RM35, Adult - RM40, Family - min 1 adult (RM35) and 1 kid (RM15)
Cash prize: Top 3 winners
Medal: Top 50
Contact: 013 2854129
Closing date: 15 Aug 2012
Date: 5 Aug 2012
Venue: Chung Ling High School Penang
Categories: Men and Women open, Men veteran and Team
Registration fees: FREE
Medal: Top 10 winners
Trophy: Top 3 winners
Contact: 04-829 4933
Closing date: 2 Aug 2012
To register: Email name, ic no., dob, gender, category and contact no. to firstname.lastname@example.org. Bib collection on event day
2011 Cross Country result here
Date: 21 Jul 2012
Venue: Taman Rakyat Klang
Distance: 4 x 3km
This is the first trail relay run organized at the Taman Rakyat (Sri Andalas) in Klang. It was organized by the Klang Pacers Club. According to many runners, although the route is only 3km but the course is very challenging with slope, steep staircases, uneven ground, narrow path and one runner even sighted a king cobra while running.
The relay was fun although only about 50 teams) joined, but you can see so many strong runners among the contenders. Perhaps it will attract even more strong trail runners if it is not in Puasa month (and it happen to be the first day of the fasting month too). There were some eye catching team and with interesting names too, like Three Generation team which consists of grandma, father and two kids, Bersih joined team with Anti-Lynas, Pork Chops and Friends, Warga Emas team etc.
Next year KPAC will organize it again and lets hope it will include more categories.