PWRCOOL Helps Keep the Body at Optimal Temperature to Preserve Energy
PUMA unveils the PWRCOOL, a cooling technology designed to keep the body at an optimal temperature to preserve energy. PWRCOOL is incorporated into a complete collection of thermo-regulated apparel and footwear.
PWRCOOL footwear products feature a ComfortTemp tongue liner to regulate body temperature. The apparel is complete with PWRCOOL cooling print on the inside that activates with moisture. When you sweat, it cools you down. The PWRCOOL collection is designed with CoolCELL which is a highly functional material that draws sweat away from the skin while an anatomically placed air flow feature, offers superior temperature regulation. This feature keeps the body cool and dry during exercise.
Karin Baust, GM, Running and Training at PUMA said: “We have designed PWRCOOL with always keeping the comfort of the athlete in mind. PWRCOOL helps the athletes in hot weather conditions to enable them to maximise their workouts.”
A long history of working with Jamaican athletes gave PUMA the perfect hot environment to test PWRCOOL as part of the development process. Olympic medallist Hansle Parchment said: “Living and training in Jamaica is a wonderful thing, but the heat is challenging and at times pretty exhausting. PWRCOOL is a great technology to help counter this issue; it works well in both the shoes and the training wear. I like it, the IGNITE PWRCOOL shoe is particularly cool.”
Featured Footwear Products
The IGNITE PWRCOOL combines the superior cushioning of IGNITE FOAM with the cooling technology of PWRCOOL to provide step-in comfort and promote long lasting performance. IGNITE FOAM is a superior cushioning material that disperses impact while providing optimal responsiveness. The World’s Fastest Man, Usain Bolt trains in IGNITE PWRCOOL to help regulate his body temperature.
The FAAS 500 v4 PWRCOOL is designed for the everyday runner with new tooling to create lightweight cushioning. The ComfortTemp tongue liner helps regulate the body temperature and boost performance.
Featured Apparel Products
The PWRCOOL Graphics SS Tee features the visible PWRCOOL cooling print that activates moisture and delivers an instant cooling effect.
In addition, coolCELL technology draws sweat away from the skin while anatomically placed ventilation offers superior temperature regulations.
The Women’s PWRCOOL ¾ Tight features PWRCOOL all over cooling print that activates with moisture to cool and reduce body temperature. The highly functional CoolCELL material draws sweat away from the skin to control body temperatures.
The Men’s PWRCOOL 2 in 1 Short has a built in compressive tight underneath the shorts that features the PWRCOOL all over cooling print to regulate body temperature under hot conditions.
Beginning April 2015, PUMA PWRCOOL products will be available in Men’s and Women’s footwear and apparel styles at select running specialty stores, PUMA Retail, select sporting good wholesalers worldwide and online at www.shop.puma.com
Date : 2 August 2015
Time : 7.00 am
Venue : Padang Kawad (next to Army Museum) Port Dickson, Negeri Sembilan
Race Distance :
Full Duathlon - 10km Run - 60km Bike - 8km Run
Sprint Duathlon - 5km Run - 30km Bike - 5km Run
Individual - RM150.00 per person
Relay Open (3 person) - RM360.00 per team
Relay Open (2 person) - RM240.00 per team
Out with the old, in with the new. adidas
retires entire boot range.
27 May, 2015 – The game of football has changed over the
years. Positions, traits and attributes that mattered before are irrelevant
now. There’s a new set of rules. Forget everything you thought you knew about
football, the future is now and adidas is
leading from the front.
In an unexpected new video released today, players
including Leo Messi, Thomas Müller, Luis
Suarez and Oscar sparked a
revolution and announced the end of adidas’ existing on field boot silos. No
more Predator, f50, 11Pro and Nitrocharge.
adidas has always been the leading brand in football
innovation and, working with top coaches such as Pep Guardiola and Jose
Mourinho, they have identified that the game has changed and instead of
previously defined player types or positions, modern football teams nowadays
need only two types of player on the pitch.
Speaking ahead of the launch of adidas’ latest product
breakthrough, Pep Guardiola said:
“It’s chaos or control. You need both. They are part of the game. Part of the
field. You need players who have to analyse what you have to do. And there are
other ones who have to be a bit free and show his talent as much as possible.
When you have a team you mix both types of ideas. You have a big advantage.”
The football world will wake up and take notice on
today when adidas’ revolutionary new products designed for the modern game are
unveiled for the first time. In the
meantime, fans can follow @adidasfootball
#BETHEDIFFERENCE on twitter to join the conversation.
Welcome to the new adidas football. Welcome to Ace and
Salomon announces the evolution of everyday training with X-Scream 3D. As the embodiment of Salomon's city running concept, X-Scream 3D provides ample ride and cushioning for everyday running on hard paths and roads, but with superior foothold and grip to ensure agility for diverse movements on multiple surfaces. For runners who want to break away from the same routine, X-Scream 3D delivers the foothold, grip, and ride to let you make every run an adventure.
Warming up before test running the shoes on the multiple surfaces around the KLCC park.
"Making every run an adventure"
KLCC jogging park proves to be the excellent venue to test the functionality of these shoes. The terrain around the park provide ample opportunities to test how the shoe will perform in multiple surfaces and plenty of slopes and turns which demands diverse movements from the runners.
Most of us really test the shoes to all the possible surfaces found in the park, from concrete pavement to grass, loose dirt, tiled steps, metal drain covers, and also rubberized tracks.
After the run, the participants were given an insight on the technologies behind the Salomon X-Scream 3D
The X-Scream 3D shoes comes with Salomon's Sensifit and Quicklace system for outstanding foothold and comfort. In addition, the Endofit and built with a seamless upper, the X-Scream 3D feels great even without socks.
Under the foot, X-Scream 3D uses a 3D Ride midsole that provides enough cushioning for hard surfaces, with flex and rolling for a nice, even stride
Completing the package is Salomon's Contagrip Outsole, with multi-density compound and variying chevrons to ensure grip on hard or loose surface, and long wear on the pavement.
With the Salomon Brand Ambassadors of Malaysia.
X-Scream 3D is available in 5 colors at Salomon Pavilion, World of Sports and World of Outdoors for RM489.