Saturday, July 5, 2014

Live Great Run 2014 - Press Release


Live Great Run excites runners with Superhero themed 3km Buddy Run 
KUALA LUMPUR, 2 July 2014 - Great Eastern Life Assurance (Malaysia) Berhad (Great Eastern Life) officially launched Live Great Run 2014 and opened for registration recently at Menara Great Eastern. The run is scheduled to flag off at Menara MATRADE Kuala Lumpur at 7 a.m. on 9 November for the 12km Run, followed by the 3km Buddy Run and 3km Family Run at every 15 minutes interval.

Dato Koh Yaw Hui, Director and Chief Executive Officer of Great Eastern Life shared during the launch, “We want to differentiate our running event from the rest by coming up with interesting categories such as the 3km Buddy Run and the 3km Family Run that will energise our participants. The 3km Buddy Run will see runners buddy up and run in their favourite “Superhero” costumes. We want to infuse the fun element into the run to make the whole event lively and send the message that running can be an enjoyable sport, more so if done together with your loved ones. The other new category, the 3km Family Run was created as an avenue
for participants to spend meaningful time with their loved ones during a healthy activity. There are not many organised runs out there that offer both the “Fun” and “Family and Friends” elements in the same run. This is the uniqueness of our run and we believe it will create a memorable experience for each participant.”

Present at the launch were the run’s official sponsors OCBC Bank, Newton, 100 Plus, and True Fitness. Dato Koh launched the event by being the first to sign up for Live Great Run 2014, showing his support for one of the company’s largest event under its Live Great Programme. He was presented with a running bib by two staff dressed in Batman and Supergirl costumes to promote the new 3km Buddy Run, to the enthusiastic cheers from the audience.

“The Live Great Run was designed to inspire Malaysians to lead a healthy lifestyle by being physically and mentally fit, not just for themselves but also for their loved ones. It is the company’s ongoing resolve as a LIFE company, to encourage customers to take ownership of healthy living and supporting them through holistic initiatives such as this,” said Dato Koh.

The Live Great Run 2014 features a 12km distance for avid runners and a more relaxed 3km distance for leisure runners. Besides the 3km Buddy Run and 3km Family Run, there were also two new categories ntroduced this year; the 12km Men’s Open and Women’s Open (International). Dato Koh said, “We decided to establish the Men’s and Women’s Open international categories to create the distinction between the top male and female Malaysian and international runners and reward them individually for their outstanding performances.”

The Live Great Run 2014 aims to register 6,000 participants for both the 12km and 3km race distances. Registration was opened on 26 June and will end on 30 September 2014. Registration fee is RM40 per person for the individual 12km Run, RM50 per pair for the 3km Buddy Run and RM50 for a minimum of two persons for the 3km Family Run with an incremental RM20 for each additional family member up to a maximum of 8 members in a team. Runners who register by 31 July will enjoy the early bird rate. Thereafter, the fee will increase by RM10 for each category. Great Eastern Life “Live Great” members and OCBC credit card members will enjoy early bird rates throughout the registration period. To be eligible for the run, runners must be 16 years old and above for the 12km individual and 3km Buddy Run categories and 7 years old and above for the 3km Family Run category, as at 31 December 2014.

In the months leading up to the Live Great Run, a series of running clinics will be held in August, September and October to guide runners on proper running techniques to achieve a fun and injury-free running experience.

Besides attractive cash prizes for the top winners in the six categories of the 12km Individual Run, the most creative Superhero pairs in the 3km Buddy Run will also win cash prizes. Families who turn up in creative headgears in the 3km Family Run can also win fun prizes. This run is made possible with the participation of Great Eastern Life’s valued partners such as OCBC Bank, the Official Bank; Newton, the Official Apparel; 100 Plus, the Official Isotonic,True Fitness, the Official Fitness Partner as well as Anlene, BMS Organic, Boost Juice, BP HealthCare, Brands, Colgate, Nestle Fitnesse, Yakult and Yogood. The appointed race organiser is Hivelocity Events Sdn Bhd, a sports events management company with proven track records in organising international-standard runs.

Runners who are keen to register for the run can log on to Great Eastern Life Live Great Run official website at For further inquiries on the run, participants can drop an e-mail to or contact 03 7960 2325 (Monday to Friday, 10a.m. to 5p.m.)

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