ADIDAS ENCOURAGES FANS TO CREATE THEIR OWN GAME
Bale, Müller, Rodríguez, Özil, Messi and Rubio Inspire Creators to
Push the Game Forward
Kuala Lumpur, 6 August 2015 – adidas is challenging athletes to see their idols differently. Global stars Gareth Bale, Thomas Müller, Mesut Özil, James Rodríguez and Lionel Messi, as well as NBA star Ricky Rubio, take a leading role in the latest chapter of Sport15 that launches today. ‘Create Your Own Game’ is an inspiring film that challenges those who defy the norm to set out to create their own path and become the next generation of creators to ‘unfollow’ their heroes.
Bale’s speed, Özil’s vision, Müller’s killer touch, Rodríguez’s control, Messi’s brilliance are all unrivalled in modern football, but the game has changed. Football today is not about standing by the side-lines and watching other people’s greatness; athletes are encouraged to craft their own route to success, and learn to overcome obstacles along the way.
The game played on streets, pitches and parks across the world is about making your own impact by seeing what you want and taking it. ‘Create Your Own Game’ challenges viewers to be the difference: to take from their heroes and create their new personalised set of skills. adidas is empowering creators to lead, not follow – to create and not emulate.
Being a new chapter of Sport 15, ‘Create Your Own Game’ represents a complete shift in how adidas communicates and drives its mission to be the world’s best sports brand. Shown through the lens of football, the film underlines its leadership and passion for sport and further demonstrates adidas’ continuous desire to revolutionise the game around the world.