Malaysia’s premier distance running event will
see bank at the helm till 2022
Standard Chartered has
been the title sponsor of the event since 2009 and celebrated the 10th
Anniversary of the bank’s involvement at this year’s event in April. The
Standard Chartered KL Marathon’s (SCKLM) 10th Anniversary saw its
biggest participation yet with 38,000 participants competing in 10km, Half and
Full Marathon distances, with a 5km Fun Run and 1km and 3km Kids categories.
The 10th Anniversary event also saw SCKLM being held over two days
for the first time to cater to the growing number of runners, and this will
continue in the next edition of the race.
“We are extremely
pleased to be extending our association with this wonderful sporting event and
delighted that we will be able to continue inspiring Malaysians to lead
healthy, productive lives,” said Abrar A. Anwar, Managing Director and CEO of
Standard Chartered Malaysia at a signing ceremony held today. “Over the last 10
years, SCKLM has grown to become the premier running event in Malaysia,
bringing together participants from every state within the country and from
over 70 countries. This is largely due to Dirigo’s excellent organisation of
the event and we are happy to resume this successful partnership to take this
event to even greater heights,” added Abrar.
The 2019 edition of
SCKLM will also see the inclusion of new, as well as returning sponsors. SCKLM
welcomes Under Armour and Banana Boat as first-time sponsors of the event. Seiko
resumes its long-standing sponsorship while 100 Plus returns as beverage sponsor
for the next 4 years.
“We are really happy to
have secured our title and major sponsors for the 2019 edition of SCKLM well
ahead of the event, which gives us ample time to plan and maximise the
sponsorship agenda of our partners,” said Rainer Biemans, Project Director of
SCKLM and Director of Dirigo Events. “As we persevere in creating a platform
for running while bringing together communities to effect positive social
change, it is heartening to note Standard Chartered’s steadfast support and
confidence in the event and we are extremely grateful for their continued
involvement, as we are of all our sponsors” he continued.
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