Kuala Lumpur, 5 March 2019 – More than 7,000 participants took part in the recent ILLUMI Fest Run Malaysia that took place at the Selangor Turf Club on 2 March 2019. The second edition of the ILLUMI Fest Run Malaysia saw family, friends and children come together for a neon fun, glow-tastic day.
ILLUMI Fest Run Malaysia is organised by Infinitus Productions Pte Ltd in collaboration with presenting sponsor, MPI Generali Insurans Berhad. This year’s festival offered participants another level of excitement through its new features introduced along the routes while being splashed with the special neon glow water.
K. G. Krishnamoorthy Rao, CEO of MPI Generali Insurans Berhad said: “The second installation of the ILLUMI Fest Run has definitely been a successful and exciting event, especially with new elements such as the Neon Playground and giant ILLUMI slide. We’re glad that this year’s festival has once again provided a platform for families, children and friends to come together and engage in this wholesome fun activity. “
Held for the second time in Malaysia, ILLUMI Fest Run saw participants enjoying each of its themed routes with numerous activities at the Race Village which included the Neon Playground that showcased giant installations of popular childhood games such as Hopscotch, Jenga and Tic-tac-toe.
The excitement started off with participants making their way through the Glow Mania zone while they danced and dashed through the glo tunnel of lights. After tackling the glow-tastic illuminators equipped with their fully charged neon blast, participants then made their way through a world of ultraviolet Bubble Pop and even stopped to take a selfie with loved ones at the Neon Life zone. The run ended at the Crazy Lazer zone as they partied towards the finishing line.
The fun continued along the routes at the Neon Playground that showcased interactive games such as Hop Scotch, Jenga and Tic-tac-toe for the runners to enjoy at the Race Village. Hanging glowing orbs known as the Glow Swing were decked with LED lights embedded in the swings that activated and changed colours as each swing moves. Another exciting element was the 3-meter-high Giant ILLUMI Slide at the festival village that helped participants cool down after their run as they slide into a pool of paint. The night ended with LIVE acts from recurring DJ Jenni F who brought the latest Hip Hop, Retro and Electronic dance beats together with DJ Tiger Ming. The music festival finale was definitely the kicker for the whole course as the runners ended the night on a luminescent high.
“ILLUMI Fest Run has definitely brought people from all walks of life to participate and engage in a healthy activity whilst having fun and it’s indeed the most gratifying part. We will definitely bring back ILLUMI Fest Run for our future events within Malaysia and the region. This year has certainly surpassed last year’s event.” said by Jeffrey Foo, Director of Infinitus Productions Pte Ltd.
Jasmine, 28 shared, “overall it was a great experience! It is my first time here with my family. For me personally it holds a special place because I’m a Spinal Fusion patient, so completing the 4km run motivates me to be better and I will definitely participate in the next ILLUMI RUN!”
“My family and I really enjoyed ourselves, from the beginning till the end it felt like we were going to a party while being splashed by glow paint! Everyone had loads of fun and we got to say that the music is fantastic!” said Sharon Khor and family.
Emerson Dinesh, 30 shared his favourite moments during the run was going through each of the elements on route “The whole experience ended off perfectly well! The highlight of the event was experiencing the neon party at each pit stop as we got to dance and take pictures and what’s even more attracting to the crowd is the awesome music!”
As part of its CSR programme, RM3 from the registration fees was donated to The Human Safety Net for Families Programme, a global movement initiated by Generali to empower disadvantaged people