AXN Big Challenge 2011 - Official Launch at 1 Utama Camp 5

AXN and AXA AFFIN Life Insurance Berhad bring you AXA AFFIN Health is Might AXN Big Challenge, with a bigger and bolder challenge for all Malaysians! For the first time, the event will span across three states – Johor Bahru, Penang and Kuala Lumpur – with a twist. It’s no longer only about fitness and physical strength; throughout the race, teams would be challenged on aspects such as their mental wellbeing, positive outlook, teamwork and knowledge on nutritional health.

150 teams will battle it out for the chance to win up to RM29,000 worth of total cash prizes: 1^st Prize – RM15,000, 2^nd Prize – RM8,000, 3^rd Prize – RM4,000, 4^th & 5^th Prize – RM1,000 each in AXA AFFIN Health is Might AXN Big Challenge!

The theme of the challenge is "Health is Might" is focused on three main pillars of health which are all interlinked with one another. They are:

Physical Health – overall fitness and importance of exercising.

Nutrition Health – you are what you eat; the importance of knowing what you eat and how it would affect your health.

Mental Health – importance of maintaining good mental health for a long healthy life.

Details of the challenge here

Speech by Jack Lim, Vice President of Advertising Sales and Marketing,

Networks, Asia, Sony Pictures Television

Speech by Mr. Loke Kah Meng, Chief Executive Officer 

of AXA AFFIN Life Insurance Berhad

Officially launching of the AXN Big Challenge at 1 Utama

Camp 5 on 24 May 2011

Health is Might AXN Big Challenge is focused on 

raising awareness on the importance of healthy living

Those who attended the lauch had a chance to win

a prize, of course you need to climb up there

Ladies get ready for the challenge, changing to rock climbing shoe

Two bosses joining force to make the event happening

Dare to try?