NIKE
LAUNCHES “FIND YOUR GREATNESS” CAMPAIGN
CELEBRATING
INSPIRATION FOR THE EVERYDAY ATHLETE
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Nike.com/gameonworld is motivational hub for athletes
to
share their progress & success through social channels -
July 25, 2012, MALAYSIA – It is not
just the championship athlete or record breaker that aspires to push their limits. It is also the everyday athlete who strives
to excel on their own terms, to set and realize personal goals and achieve their
own defining moment of greatness.
That’s the insight behind Nike’s
“Find Your Greatness” campaign, a powerful message to inspire anyone who wants
to achieve their own moment of greatness in sport, launched just as the world
focuses on the best of the best.
As “Find Your Greatness’ seeks to
inspire everyone in their own personal achievements, Nike+ Running, Nike+
Basketball, Nike+ Training and the Nike+ Fuelband are the tools that enable
everyday athletes everywhere to measure their performance and motivate
themselves to do more.
Find Your
Greatness Film
The film shows everyday athletes from
around the world training, playing and competing, with the common thread that
the locations featured are all called London.
We first join a scene at “London Gym” where a man pumps out crunches
during a workout, then go to a rugby match in East London, South Africa where a
boy breaks the line handing off a larger opponent.
In Little London, Jamaica a female
boxer works the pads with consummate skill and precision. In
London, Ohio we see a close up of a focused young baseball player catch the
ball and throw it to first base in one seamless action. While each athlete defines their own goals
and success, they are all connected by a unifying sense of what greatness could
be to them.
“The idea behind “Find Your
Greatness” is simply to inspire and energize everyday athletes everywhere to
celebrate their achievements, participate and enjoy the thrill of achieving in
sport at their own level,” said Greg Hoffman, Nike VP of Brand Design &
Communications. “Nike’s co-founder, Bill Bowerman said, “If
you have a body you’re an athlete” and that’s a really compelling insight for
all athletes as we celebrate great sporting moments this summer.”
As the athlete stories unfold, the
film voiceover emphasises that greatness is not simply reserved for the
superstar athlete, but is inherently a part of what we can all aspire to and
achieve. Whether that means finishing a first
marathon in London, Canada, or a female Muslim team sharing a celebratory
huddle on a soccer pitch at London School, Qatar or passing under London Bridge
over Lake Havasu, Arizona in the heat of a first triathlon.
In effect, greatness has no fixed
address but is a place where every athlete can achieve their own personal
success and shape their own definition.
As the film reaches its climax we
are reminded of the power in seemingly everyday moments from a young girl
performing flips in her front garden to the crescendo of a young boy deliberating
a first jump from a high diving board into a pool – a defining moment for him
that ends in a final leap into his own moment of greatness.
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