Re-Defining
Performance through a Day of Running Galore
Puma has outdone itself once again by taking
nature’s inspiration to the next level through the launch of the Mobium Elite
in Malaysia
The Puma
Mobium Elite that made headlines all over Japan and United States is finally
launched on Malaysian shores. Launched in 1 Utama shopping mall today, the Puma
Mobium Elite is set to send shockwaves to all runners and performance
enthusiasts alike in Malaysia.
With the
theme “Rooted in anatomy, inspired by nature”, Puma has taken inspiration from
the natural works of nature throughout the development of the Mobium Elite,
which uses new technology to work with the foot's natural movement. News and
reviews have created a worldwide buzz on the Mobium Elite global launch which
includes Japan earlier this year and this has further increased the excitement
on this highly anticipated running shoe in Malaysia, as well as a new running
segment the brand is introducing into the market.
“Welcome to
the world of adaptive running, why do we have that particular term? Until now
your foot changes in length, height, and proportion with every movement and
this anatomical feature will always need to adapt to your shoe. Well, running
as you know it is about to change, as the Puma Mobium Elite adapts to you,”
Said Sheryl Wong, General Manager of PUMA Malaysia
The ground-breaking movement that
re-invents your running experience
In order to
build the momentum and drive further excitement, the Mobium Elite movement
was initiated yesterday as an educational hub for the public to learn more on
proper running techniques. The highlight is the Mobium Elite running lab, a
mobile workshop that travels to popular running locations and shopping malls to
analyze the participant’s running style, followed by a short coaching session on
techniques of running. Using a combination of innovative software and cameras, a running coach
will analyze the participant’s running effectiveness and coach them to run more
effectively through the Mid/Forefoot strike, a specified running technique
which is well supported by the Mobium Elite.
The PUMA Mobium Elite Challenge
In addition, Puma elevated their experience by initiating the Mobium Elite challenge to search for Malaysia’s most efficient male and female runners, representing Malaysia in the Puma Night Run in Korea.
All you have to do show them that you are the most efficient runner on the PUMA Mobium Elite (you get to try the shoes too) and you stand a chance to run in Korea. It's that simple.
The PUMA Mobium Elite Challenge
In addition, Puma elevated their experience by initiating the Mobium Elite challenge to search for Malaysia’s most efficient male and female runners, representing Malaysia in the Puma Night Run in Korea.
All you have to do show them that you are the most efficient runner on the PUMA Mobium Elite (you get to try the shoes too) and you stand a chance to run in Korea. It's that simple.
The Mobium Elite movement will make several
pit-stops at popular mall locations and running hotspots across the Klang
Valley such as Desa Park City, Setia Alam Central Park and TTDI. Visit https://www.facebook.com/PumaMalaysia
for more information on the pit-stops.
This
innovative shoe also powers our national heroes with footballer Mahalli Jasuli
and Squash princess Low Wee Wern making an appearance at the event. Both of our
national athletes have been wearing the Mobium Elite in their training regime
in order to be at the top of their respective professional careers with both
highlighting on the flexibility and comfort at every step.
Above pic-L to R Jay Menon-Emcee, Mahalli Jasuli-National Football Player, Sheryl Wong, General Manager, PUMA Sports Singapore Pte Ltd, PUMA Sports Goods Sdn Bhd,Low Wee Wern, National Squash Player, Roshan, Emcee
“With the
nation’s aspirations resting on my shoulders, it is absolutely important to always
be at the top of my game and this can only result from a solid training regime.
My conditioning involves a lot of running movements hence a good running shoe
is critical in order for me to get the best out of my training, the Mobium
Elite does not only help, it pushes me to strive further at every step,” Said
Mahalli Jasuli.
Visit the Puma Malaysia Facebook fan
page at https://www.facebook.com/PumaMalaysia
PUMA MOBIUM ELITE (RRP: RM 389) is already available in Men’s and Women’s
styles at
PUMA retail stores, selected RSH, Al-Ikhsan and all Puma franchised stores in
Malaysia. In subsequent seasons, additional Women’s specific styles will be
introduced and the Mobium line will be expanded further in the Training and
Fitness categories.
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