MILO® Malaysia Breakfast Day REACHES OUT TO MORE MALAYSIANS
Kuala
Lumpur, 25 March 2015 – MILO®, the leading breakfast beverage loved by all Malaysians, makes
its return by going further and fueling a bigger mission to connect with more
Malaysians nationwide on its breakfast beliefs with Malaysia Breakfast Day – Malaysia’s
largest breakfast gathering. This year, the annual Malaysia Breakfast Day will
be expanded to three cities – Putrajaya, Kuching, and Ipoh.
“Malaysia Breakfast Day was received very positively in
the previous years. By expanding our outreach beyond Kuala Lumpur, we hope that
more Malaysians will feel closer to The MILO® Breakfast cause and support this movement together with family
and friends,” says Philomena Tan, Business Executive Manager of MILO® Business
Unit in Nestle. “More Malaysians can now join us with our expanded event
footprints across Malaysia.”
Running for its third
consecutive year, Malaysia Breakfast Day will be held in Ipoh, Perak on 12th
April 2015, Kuching, Sarawak on 26th April 2015, and Dataran
Putrajaya on 10th May 2015.
Tan
adds that the anticipation of Malaysia Breakfast Day rises from it being not
only the largest breakfast gathering but beyond. “More breakfast gatherings mean
more breakfast eating conversion and more families convinced to be breakfast
advocators. Multiple touch-points are important for us to reach out to as many
people as possible. We always have great line-ups
of activities during Malaysia Breakfast Day so we are thrilled that more Malaysians
would be able to join the breakfast occasion with us this year.”
Alongside with the 7-km
and 3-km runs during Malaysia Breakfast Day, there will be a series of
interactive and fun-filled activities available for every member of the family.
The 3-km fun run is designed for families’ while the 7-km run is for the
running enthusiasts.
Most importantly,
MILO®’s paramount mission in rallying the nation to have the right nutritional breakfast
choices apart from having an active lifestyle will be further amplified through
a healthy spread of local breakfast delights available to all participants in
Malaysia Breakfast Day.
She
continues: “As
the number one choice of breakfast beverage, we want to continue to provide the
right energy for Malaysians to take on their day and start the day right.
Together with balanced food intake, MILO®’s perfect ratio of
nutrients will provide Malaysians with the much needed fuel to take on both
physical and mental challenges each day.”
Cher Siew Wei,
corporate wellness manager of Nestle, explains: “We mustn’t forget that skipping
breakfast deprives children of energy needed to stay focused and alert. Not
only that, kids grow in their sleep and lose 80% of their energy when they wake
up; which is why, they must have breakfast to recharge for the day.” Siew Wei
and her team of nutritionists will be at Malaysia Breakfast Days to remind
Malaysians on the importance of not skipping breakfast and offer advice and
information relating to appropriate breakfast nutrition, right balance of
nutrients that each member of the family needs.
MILO® will also further
engage Malaysians on the importance of breakfast and drive participation of
Malaysia Breakfast Day via activities in-store and on-ground from April to June
2015.
An informative
breakfast webpage (www.milo.com.my/breakfast) is available for
those connected online, where they can find creative breakfast ideas and tips
for a healthier start of the day.
MILO®
hopes that people will still be part of the Malaysia Breakfast Day even if they
can’t make it to the events. “Malaysia Breakfast Day is bigger than just being
a large breakfast gathering. It is a drive to ask Malaysians to have MILO® with breakfast wherever they are and
be a MILO® breakfast advocator with us.”
To be
a part of the movement, Malaysians are encouraged to hashtag #mbd2015 when they
are having breakfast no matter where they are.
For more information on Malaysia Breakfast Day and its activities, please
visit: www.milo.com.my/breakfast
