NIKE FREE A-Z SHARES INSIDE STORY OF NATURAL
MOTION
Interactive experience highlights new Nike Free
collection and includes insights from athletes Allyson Felix and Dathan
Ritzenhein, the innovation and design team, and the franchise’s history.
MALAYSIA,
3 APRIL – Feet
are the foundation of movement. When they’re able to flex, stretch and be
themselves, the natural technology we were all born with does what it was meant
to do. This is the insight that led to the creation of Nike Free shoes almost
ten years ago and it continues to drive design enhancements today.
This
season Nike Free presents five new styles across running and training – the
Nike Free 5.0+, 4.0 and 3.0 in running; the Nike Free TR Breathe for women’s training; and the Nike Free Trainer 5.0 for
men’s training.
The
idea for Nike Free emerged in 2001, launching years of study, testing and design
to make a shoe that delivered the benefits of natural motion while protecting
the foot. More than a decade later, the 2013 running shoes retain the
well-known flexibility of Nike Free’s articulated outsole, and introduce
three new upper designs for enhanced natural motion:
- Nike Free 5.0+: Dynamic Nike
Flywire technology provides secure support without added weight.
- Nike Free 4.0: Utilizes no-sew
overlays and a tongue-wrap fit for stitch-free comfort.
- Nike Free 3.0: Nike engineered
mesh improves fit and breathability with looser patterns where ventilation
and stretch are needed and tighter patterns in areas where support is
key.
This
is just the start of the story. To learn the past and glean the future of one
of Nike’s key running franchises, explore Nike Free A-Z, an
interactive experience that examines key moments behind this technology's
genesis, evolution and vast influence.
Through
imagery, video, and interviews with innovators and athletes, Nike Free
A-Z sheds light on the design process and illustrates Nike's constant
commitment to serving the athlete. From hot knifing to dynamic Nike Flywire
technology, Nike Free A-Z takes you on the journey of how a
coach’s insight about natural motion led to a new performance language.
Explore Nike
Free A-Z chronologically or from different story perspectives:
Free:
An Innovative Solution
Articulated
Last
Evolution
Influence
Just What You Need
Kitchen
Original
Philosophy
Training
Free:
A Platform of Innovations
Dynamic
Flywire
Flexibility
Grip
Hot Knifing
Lightweight
Plus
Upper
Free
Promotes Natural Motion
Barefoot
Running
Muscles
Natural Motion
Free
Your Run
Customization
Questions
Running
Spectrum
Victory
Why
X-Factor
Zero
