Wednesday, July 3, 2013

Live Great Run 2013 - Is Back

Great Eastern Life Continues To Inspire Healthy Living 

KUALA LUMPUR, 25 June 2013 ¬Great Eastern Life Assurance (Malaysia) Berhad (Great Eastern Life) brings back the Live Great Run on 15 September, following its inaugural success last year which attracted close to 5,000 runners.

The Live Great Run 2013, one of the biggest events under the company’s “Live Great Programme” is designed to inspire Malaysians to lead a healthy lifestyle by being physically and mentally fit, not just for themselves but also for their loved ones. It is the company’s ongoing resolve as a LIFE company, to encourage customers to take ownership of healthy living and supporting them through holistic initiatives.

Challenge 1

Passionate runners can test their endurance in the 12km Run by overcoming hurdles along the race route, as they would challenges in life. A hit with the runners last year, the fun¬filled 3km Run requires runners to team up with loved ones and don an oversized double t¬shirt for the run.

Dato Koh Yaw Hui, Director and Chief Executive Officer of Great Eastern Life who participated in the 3km run with his wife last year said, “We are very excited to organise the Live Great Run for a second year. Last year was a great start, and this year we continue the “Live Great” journey to actively support our customers in their quest to live healthier, better and longer and rewarding them for their efforts.”

Live Great Run 2013 #livegreatpledge Contest - 14 June - 26 July 2013
More details regarding the contest here

Flagging off at Menara MATRADE Kuala Lumpur at 7 a.m., the 12km Run will take runners past parts of the scenic Bukit Tunku, Lebuhraya Mahameru, Jalan Kuching and Persiaran Dutamas. The 3km Run will start shortly thereafter at 7:15 a.m.

The Live Great Run 2013 is limited to the first 6,000 participants for both the 12km and 3km race distances. Registration has already begun and will close on 30 August 2013. Registration fee is RM40 per person for the 12km Run and per pair for the 3km Run.

Fun prizes up for grabs:
BEST HEADGEAR – Team up with your partner to carve pomelo helmets or wear your craziest looking hats. The most creative wins!
BIGGEST AGE GAP – Train up the seniors in your family! Recruit Mum, Dad, or even Grandpa to run with you and get fit together.
BEST DANCE MOVES – It doesn’t matter if you’re a BBoy, ballerina, or 70’s disco queen – show us your moves and the best dancer-runners win

Runners who register by 30 June will enjoy the early bird rate. Thereafter, it will be RM50. Great Eastern Life “Live Great” members and OCBC credit card members will enjoy the rate of RM40 throughout the registration period. To be eligible for the run, runners must be 16 years old and above as at 31 December 2013.

In the months leading up to the Live Great Run, a series of running clinics will be held in August and September to guide runners on proper running techniques to achieve a fun and injury¬free running experience. Apart from that, runners can log on to to obtain weekly running articles and training programmes to prepare them for the run.

Besides the attractive prize money for the top five winners in each category of the 12km Run, there are other fun prizes up for grabs in the 3km Run such as “Best Headgear”, “Biggest Age Gap” and “Best Dance Moves”.

2012 Top 3 winners

This run is made possible with the participation of Great Eastern Life’s valued partners such as OCBC Bank, the Official Bank; Brooks, the Official Apparel partner; as well as Milo, Nestle Fitnesse, 2XU Compression, Perskindol, Yogood, Anlene, OatKrunch and Eagle Brand. The appointed race organiser is Hivelocity Events Sdn Bhd, a sports events management company with proven track records in organising international¬standard runs.

The programme is designed for a 7-day week (5 training days and 2 rest days) for 4 weeks.

Live Great Run Prep for Intermediate Runners: Phase 1
An ‘Intermediate runner’ is a regular runner who trains very frequently and has joined many races. Details here

Runners who are keen to register for the run can log on to Great Eastern Life Live Great Run official website For further inquiries on the run, participants can drop an e¬mail to or contact 03 7960 2325 (Monday to Friday, 10a.m. to 5p.m.)

12km running route

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