NIKE UNVEILS
NEW RUNNING TECHNOLOGIES AND "NATURE AMPLIFIED" DESIGN ETHOS
Four new
innovations are designed to enhance the running experience.
NIKE, Inc., the world’s leading running brand, today unveiled
four new innovations at an event at the company’s global headquarters in
Beaverton, Ore. The new products are designed to enhance runners’ natural
abilities and were guided by Nike’s "Nature Amplified" design ethos,
an approach that is focused on designing for the body in motion and fueled by
scientific data and athlete insights. Two new running shoes were
introduced — the Nike Free Flyknit and
Nike Free Hyperfeel — along with two new apparel technologies, Aeroloft and
Dri-FIT Knit.
“Innovation is not about creating for its own
sake, it's about creating something better, designing with a purpose. Running
is the heart and soul of Nike and it’s the birthplace of a constant stream of
new innovations that will drive the company forward,” said Mark Parker,
President & CEO of NIKE, Inc.
Aries-Merritt-and-Trevor-Edwards
“Nature Amplified
means designing for bodies in motion and creating incredible new products that
work intuitively with the human body,” said Trevor Edwards, NIKE Brand
President. “The footwear and apparel we’ve unveiled today is based on insights
from athletes and runners at every level, combined with extensive research in
our Sport Research Lab. These innovations are data-driven, but body-led."
Nike-Aeroloft-800-Vest-and-Dri-FIT
FOOTWEAR INNOVATIONS
The Nike Free Flyknit is the fusion of two of
Nike’s most iconic footwear technologies — the compressive Nike Flyknit upper
and the flexible Nike Free outsole. The Nike Free Flyknit upper features zoned
performance mapping and a second-skin fit. The shoe provides the benefits of
natural motion and a snug, supportive fit in a single shoe.
APPAREL TECHNOLOGIES
Nike Aeroloft technology also debuted in the
ultra-light Nike Aeroloft 800 Vest, designed to keep runners warm and
comfortable in cooler conditions. Insulating down has been combined with
precision ventilation that allows heat to escape the body so athletes stay dry.
Dri-FIT Knit is an ultra-soft, lightweight
fabric engineered to help athletes maintain optimal performance temperature in
a variety of conditions. The technology employs visibly different knit patterns
to aid breathability, while seamless construction ensures a smooth fit free of
distraction.
It is great to know that shoe manufacturers are making shoes after lot of research that's why the new shoes are very comfortable to wear with great looks.
ReplyDeleteThanks
Barker Marine
Men Shoes UK