PUMA® LAUNCHES MOBIUM ELITE GLOW
Award-winning Mobium Elite, Adaptive Running™ Footwear
is Enhanced to Bring Light to the Night Run
Following
the Summer 2013 launch of the latest innovation in running technology with
Adaptive Running™— the Mobium Elite, recently awarded “2013 Best Debut” by
Runner’s World China for its innovation, technology, comfort and mobility, PUMA
releases the new Mobium Elite Glow this Autumn 2013.
PUMA footwear designers took to nature
for inspiration; looked closely at big cats and what makes them such efficient
runners. Their bodies are constantly expanding and contracting while their
paws’ distinct pods compress and expand in all directions to provide dynamic
cushioning and spring. These findings gave our designers the inspiration for
the Mobium Elite.
For the Mobium Glow, the inspiration was
the cat’s ability to adapt to dim or low visibility conditions. Cats are
nocturnal by nature. Their eyes reflect any light that passes through the
retina back into the eye making the eyes glow when struck with light. This
attribute is translated to Mobium‘s glow-in-the-dark and reflective
features.
As Mobium Elite adapts to your natural
running movement, the Mobium Elite Glow adapts to your environment. Equipped
with the same innovative features as those of its predecessor – the Mobium
Band enhances one’s natural spring, the Expansion Pods help
reinforce cushioning, protection, and flexibility in all the right places and
the Windlass Chassis changes in length, height, and proportion with your
foot for natural movement. The Mobium
Glow is enhanced with reflective and glow- in- the-dark features
that ensure visibility to keep you protected while you run, whether it be
during the day, night or low light conditions.
The release of the Mobium Glow is
complemented by consecutive activations across Asia-Pacific including the PUMA
Night Run in Seoul in September.
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