PUMA® LAUNCHES MOBIUM ELITE GLOW
Award-winning Mobium Elite, Adaptive Running™ Footwear
is Enhanced to Bring Light to the Night Run
Following the Summer 2013 launch of the latest innovation in running technology with Adaptive Running™— the Mobium Elite, recently awarded “2013 Best Debut” by Runner’s World China for its innovation, technology, comfort and mobility, PUMA releases the new Mobium Elite Glow this Autumn 2013.
PUMA footwear designers took to nature for inspiration; looked closely at big cats and what makes them such efficient runners. Their bodies are constantly expanding and contracting while their paws’ distinct pods compress and expand in all directions to provide dynamic cushioning and spring. These findings gave our designers the inspiration for the Mobium Elite.
For the Mobium Glow, the inspiration was the cat’s ability to adapt to dim or low visibility conditions. Cats are nocturnal by nature. Their eyes reflect any light that passes through the retina back into the eye making the eyes glow when struck with light. This attribute is translated to Mobium‘s glow-in-the-dark and reflective features.
As Mobium Elite adapts to your natural running movement, the Mobium Elite Glow adapts to your environment. Equipped with the same innovative features as those of its predecessor – the Mobium Band enhances one’s natural spring, the Expansion Pods help reinforce cushioning, protection, and flexibility in all the right places and the Windlass Chassis changes in length, height, and proportion with your foot for natural movement. The Mobium Glow is enhanced with reflective and glow- in- the-dark features that ensure visibility to keep you protected while you run, whether it be during the day, night or low light conditions.
The release of the Mobium Glow is complemented by consecutive activations across Asia-Pacific including the PUMA Night Run in Seoul in September.
For more information, visit www.puma.com/mobium.