Malaysia, September 27th 2013 – A new range of
Nike apparel products assist the body’s natural ability to regulate temperature
when running in a variety of conditions. The innovations are informed by Nike’s
"Nature Amplified" design ethos — an approach focused on the body
in motion and fueled by scientific data and athlete insights — to keep runners
comfortable, protected and focused on performing at their best.
Nike designers
and engineers worked with scientists in the world-class Nike Sport Research Lab
(NSRL), and with members of Nike’s Advanced Innovation Team, to gain valuable
information about how the body behaves in motion and responds to materials of
varying weight, composition and thermal properties.
NIKE DRI-FIT
Nike’s popular
Dri-FIT technology is proven to keep athletes dry and comfortable by moving
sweat away from the skin to a garment’s outer layer. Now, Dri-FIT expands into
new fabrications and apparel designs to serve performance, fit and comfort
needs in a variety of conditions.
“Nike designers focus on solving problems to enhance athlete
performance. We know that athletes want to maintain an ideal body temperature.
They want quick-drying apparel and they want their clothing to move with them,”
says VP of Design John Hoke. “Dri-FIT Knit, Dri-FIT Touch and Dri-FIT Wool
answer these needs.”
Nike Dri-FIT
Knit is an
ultra-soft, lightweight fabric incorporating visibly different knit patterns to
provide stretch and optimal cooling benefits. An open texture on the sides of
garments promotes breathability in key sweat zones, and seamless construction
ensures a smooth fit free of distraction.
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