Saturday, September 14, 2013

Mizuno Prima Cantabile - Launched in Malaysia

The latest footwear collection by Mizuno called the Prima Cantabile was launched at the KL Sogo recently. The new colorful range of running shoes is in fact, targeted at newbie runners.

During the launch, members of the media and public had the opportunity to get the first glimpse of the Prima Cantabile series at Fashion Arena, 3rd Floor, KL SOGO. 

This exclusive event saw the appearances of TV Host/Actor Henley Hii, Singer/Actress Anzalna Nasir, Singer/Actress Soo Wincci, TV Host Timothy Sangawa and WAKAKA Crew.

The WAKAKA Crew presenting their street dance talents in the new Prima Cantabile shoes.

It was indeed a colourful event which protray very much what the Prima Cantabile running shoes represents,young and vibrant emphasizing the importance of fitting, mobile and comfort.

According to Mizuno, the PRIMA Cantabile delivers comfort and stability in every step you make. Indeed, a good fit is essential for every runner to avoid the painful blisters and splints that could discourage more than encourage your newfound running lifestyle.

The Prima Cantabile comes with a seamless bonding of soft outer heel counter with the midsole. The midsole combines stiff upper foam which hugs the foot with stability, with softer foam below to cushion the impact of every step and deliver smooth transition to the next step.

The PRIMA Cantabile is made with X-10 technology, a very durable carbonrubber, which allows longer wear in high impact areas and provides more traction at heel strike.


Those interested of the Prima Cantabile can consider the Mizuno's Snap, Tag and Grab campaign which has been introduced in line with Mizuno’s effort to encourage people to try and test out the Prima Cantabile. 

All one has to do is to first like World of Sports Malaysia and Mizuno “Prima” Series pages then take a snapshot while trying on the Prima Cantabile and post on his Facebook page, tagging World of Sports Malaysia and Mizuno “Prima” Series.  All these done, he will be rewarded with a pair of limited edition Mizuno socks and 20% discount for any shoes from the Prima Cantabile series. KL SOGO cardmembers can enjoy an additional 10% off together with 5x points from 13 till 22 September 2013.

Mizuno PRIMA Cantabile is now available at Mizuno and any World of Outdoors/World of Sports stores.

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