Putrajaya, 14 May 2017: The MILO® Malaysia Breakfast Day celebrates
with the grand finale for 2017 in Putrajaya, after reaching up to 60,000
Malaysians across 7 cities in Malaysia. Over its two-month campaign, MILO
continued championing the importance of breakfast and educating parents about
fulfilling the energy needs of their school-going children.
“We started the MILO® Malaysia
Breakfast Day in 2013 to champion the importance of a wholesome breakfast. This
year, we aim to educate parents about how pairing breakfast with MILO® helps to
efficiently release the energy from food. This gives our children the energy
they need to take on their day. We are very happy with the response we have received
from Malaysians across the country this year,” said Philomena Tan, Business Executive
Officer, MILO® Business Unit.
Based
on an internal observation, children expand up to 1,500kcal on an average
school day. This is equivalent to the energy needed to climb a mountain, swim
50 laps in a pool or even run a half marathon. This year, the campaign aims to
educate parents across the country about the actual daily energy requirements
of their school-going children and inculcate healthier breakfast habits among
Malaysians.
Tan
added, “MILO® has been a great supporter and enabler in encouraging individual
and families to lead healthier lives. The annual MILO® Malaysia Breakfast Day
is part of Nestlé's commitment towards our purpose of enhancing the quality of
life, and contributing to a healthier future for all.”
Senior Nutritionist, Nestlé (Malaysia) Berhad, Nurul Iliani Ahmad said,
“A balanced breakfast, paired with a cup of MILO® helps deliver the energy a
child needs to take on the day. MILO® contains calcium, Activ-Go™, a unique
combination of PROTOMALT® and essential micronutrients – vitamins and minerals
– which allows the kids get the most out of their breakfast and helping them to
perform at their best, mentally and physically.”
The
nation’s most anticipated breakfast event started off with a 3KM and 5KM fun
run who was officiated by Philomena Tan, Y.Bhg. Datuk Azizi Ahmad Termizi, Naib
Presiden Jabatan Perkhidmatan Bandar, Perbadanan Putrajaya, Adnan Pawanteh, Head
of Technical & Production MYSG, and Chew Soi Ping, Head of Sales MYSG and
was followed by a wholesome breakfast. Families and friends spent the morning
participating in various games such the traditional chapteh, life size board
games, basket ball and target football, activities including; creative and
healthy breakfast making sessions, giant bubbles, bamboo dance while being
entertained by numerous performances; among which were Zumba and Cheerleading.
Participants also stood a chance to win MILO® products and merchandise through
lucky draws and treasure hunts as well as take a walk through the history of
MILO® at the MILO® Heritage Booth.
Putrajaya is the 7th and final city to
host this year’s MILO® Malaysia Breakfast Day.
The
MILO® Malaysia Breakfast Day was held in 6 other cities over a period of 2
months across Malaysia. The cities visited this year included Penang (19th
March), Kota Kinabalu (26 March), Kuching (2 April), Johor Bahru (8 April),
Kuantan (16 April) and Kota Bahru (6 May) and saw close to 60,000 Malaysians
including families participating.
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