Sunday, January 14, 2018

Illumi Run a Glowing Success With More Than 4000 Runners

It is going to be an illuminating night with a line-up of acts to pump up the jam!

Kuala Lumpur, 13 January 2018. The ILLUMI RUN Malaysia Kicks off on high note at the Selangor Turf Club, attracting more than 4,000 ardent fun runners and festival go-ers.

ILLUMI RUN organised by Infinitus Productions PTE LTD in collaboration with presenting sponsor, MPI Generali insurans Berhad. The ultimate festival on th run kicks off at 8.00pm, offering the most exhilarating neon experience ever to runners. Participants are certain to enjoy the night, running through an escalating scene of dashing colours whilst being splashed with the iconic ILLUMI Glow Waters.

Oliver Tan, CEO of MPI Generali Insurans Berhad said: "IT exhilarating, to the part of this new experience of running through music zones with splashes of glowing water. At MPI Generali Insurans Berhad, we are happy that this run provided a platform for us to engage with the community, our employees and business partners. We are proud to witness this first Illumi Run in Malaysia, more importantly to witness its successful accomplishment of the fundamental for this run - the combination of wholesome fun, community spirit and promote running at the same time."

Held for the first time in Malaysia, ILLUMI RUN will also showcase the 'Neon Paradise' themed route complete with paradise themed glow zones that will douse participants in ILLUMI Glow Water as the run and dance along to fresh beats through the night.

Flagging off at 8.00pm, the run will begin with a Laser Rainforest, showcasing 3D light and neon paint displays and hottest fist-pumping tracts. Those with a sweet tooth can the then look forward to Candy Pop, a candy-lover's dream showcasing tlift-sized candy and rainbow sprinkles, ILLUMINATORS ready shoot participants with Glow Water.

Meanwhile, Cosmic-Land transport the runners to a galactic world of planets and stars, while life's is a beach at A Beach Life zone, a sandy paradise featuring surfboards, glow floats and balls, The run will culminate at Flower Dreams, a glow zone that will treat runners to a one of a kind neon field of flowers.

The fun continues beyond the run, with the ILLUMI Glow Slide at the festival village, cooling participants after their run with even more ILLUMI Glow Water and ultimate ILLUMI festival by LIVE acts including Joey G, Dangerdisko and Jenni-F. The music festival finale is definitely the sweetener for the whole course for the runners to end the nigh on a luminescent high.

"Being able to witness thousands of Malaysians enjoying themselves in the run is indeed the most gratifying part. There is not a single doubt that this is smoeting we will be continuing for our future events withing Malaysia and the region. We will be certain to surpass our own standards each year." said by Jeffrey Foo, Director of Infinitus Productions Pte Ltd.

One of the runners, 42 year-old David along with his 12-year-son shared, “My favourite activity in ILLUMI village was definitely the ILLUMI slide! We enjoyed a dive and plunge into a pool of neon happiness as promised for a thrilling experience!”

Kar Jun, 25 and Elaine, 26 also revealed that their favourite activity for the night was the ILLUMI slide. “Laser Rainforest (Zone 1) was mind-blowing as we danced along with the adrenaline pumping tracks played and was amazed by the stunning glow paint display. We were most impressed with the DJs for the music festival.”

“Tonight was unquestionably memorable! Not forgetting the awesome neon makeover, as we had the opportunity to turn our faces into creative art pieces. We will surely look forward for another ILLUMI Run next year!” shared both friends Fatimah, 29 and Murni, 34.

ILLUMI RUN also believes in giving back to the community and will be pledging monetary support to S.O.S Kids, a community support group who aims to improve the care of the critically sick and underprivileged children based in Sarawak. The funds will be raised through registration fees as well as add-on donations from participants. Through ILLUMI RUN, the event hopes to raise awareness for S.O.S j=kids and contributes more funds towards their efforts to provide better medical care for these children.

In addition, ILLUMI Kids Morning Run was also held on the same day at 7:30am with a distance o 2km where more than 300 kids and their parents participated in the run.



1 comment:

  1. Wow, Mr Moey is a party animal! See you soon Mr Moey!


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