BFM-The Intermark Race to the Top 2013 - Check Your Result

Tower Race a la Amazing Race builds team spirit

BFM-The Intermark Race to the Top 2013 raised more than RM130,000 for 5 charity homes

10 December 2013, Kuala Lumpur - The Intermark has successfully carried out its second charity tower race but this time on a much larger scale, and has made an even grander difference!

By teaming up with Malaysia’s sole business radio station, BFM89.9, the BFM-The Intermark Race to the Top 2013 brought together the corporates as well as the public in a “race with a difference, to make a difference”.

A turnout of 465 participants from a wide range of backgrounds and a whopping amount of RM131,637 for charity is evidence that this goal was achieved. All monetary proceeds from sponsors and participants were channeled to five children homes; namely Rumah Jaireh, Rumah Juara, Shelter Home, Special Children Society of Ampang and Yayasan Chow Kit.

“When we started working on this project, all of us set different monetary milestones that we aimed to achieve. The amount that we managed to collect as a whole exceeded all of those amounts. We would like to thank all sponsors and participants who contributed to our success. As the saying goes, ‘the ultimate test of a moral society is the kind of world that it leaves to its children’. We really have set the bar quite high this year and will continue to ‘race to the top’ in all that we do,” said Patrick Liau, Director of The Intermark Sdn Bhd.

The BFM-The Intermark Race to the Top took place on the 7th of December 2013 from 8.00 am onwards, which comprised the Team Event involving a series of fun and challenging activities a la The Amazing Race, a walk hunt at the Intermark Mall and a race to climb up to the 63rd floor of Vista Tower at The Intermark, which has a panoramic view of the Petronas Twin Tower. Also on the day was the Individual Event which purely involved the staircase climb of the 63-storey office tower.

“This experience has been wonderful. It is very rare that we get a chance to give back to society in a fun and unique way. I can gladly say on behalf of the BFM team that we could not have celebrated our 5th year anniversary in a more honourable and memorable manner,” said Malek Ali, Founder of BFM.

A series of entertaining performances also took place on the day such as a Gym Ball and SUMA demonstration by TAGS, a high-energy Body Combat performance by Celebrity Fitness and a truly unique grand finale by HANDS Percussion, Malaysia’s renowned percussion ensemble featuring a contemporary, energetic theatrical drumming performance. True head turners on the day were costumed BFM-ers, Batman and Robin who proved to be the ideal pair to take memorable pictures of the event with.

The winning Team under the Corporate Category was awarded with an amount of RM10,000 that was to be donated to the charity of the their choice. Under the Open Category, the 1st prize winner received an amount of RM6,000, the 2nd received RM3,000 whereas the 3rd place winner received RM1,500. With regards to the Individual Category, the 1st prize winner received RM1,000, the 2nd received RM800 and the 3rd received RM500.

Authorised dealer of Volkswagen Malaysia, Wearnes Automotive, was the Platinum Sponsor while Malaysia’s leading insurance company, AIA Berhad, was the Gold Sponsor. Property advisory firm DTZ Nawawi Tie Leung and media specialist UM were the Silver Sponsors, while Milo 3-in-1, news monitoring agency nama and Secure Parking came in as Bronze Sponsors.

Other sponsors included DoubleTree by Hilton, Spritzer, MyTeksi, Celebrity Fitness, TAGS, Elitkraf, Yakult,100 Plus EDGE, Mondelez International and Health Today.

For more information about the race, log on to www.theintermark.com

Tower Race Raised RM130,000 for 5 Homes

26 November 2013, Petaling Jaya – The Intermark and BFM89.9 recently made “pit stops” at two checkpoints – Rumah Juara and SHELTER Home – 2 of 5 homes which will receive RM130,000 in total, raised from sponsorships and participants of the upcoming BFM-The Intermark Race to the Top 2013. Others beneficiaries of these proceeds are Rumah Jaireh, Special Children Society of Ampang and Yayasan Chow Kit.

“The sincere purpose of this race was to introduce something completely different to what Malaysia deems a race. A ripple effect of introducing such a race was to organise ‘A Different Race to Make A Difference’. Therefore, we can proudly and honestly state that we have achieved our goals,” said Patrick Liau, Director of The Intermark.





Also present during the home visits were sponsors Wearnes Automotive who surprised the children of one of the homes with Volkswagen miniature toy cars, UM, who wowed both of the homes with their kind contribution of endless boxes of essential provisions which included Milk Powder, Detergent, Salt, Sugar and a range of other personal care items. DTZ provided all of the children with stationery kits,

TAGS presented both of the homes with fun and bright inflatable gym balls and well as child-sized notebooks and pens.

Celebrity Fitness presented the children with a range of healthy snacks, followed by a fun aerobic dance which proved to be very much the highlight of the day. To make things even more enjoyable and to provide relief post-exercise, MyTeksi managed to arrange for The Potong Artisan Pops to give out Malaysian’s all-time favourite, the ice-cream potong to all!





AIA was not able to make it on the day but was able to contribute towels for all of the children. Yakult couldn’t attend either but instead furnished the homes with activity books and bookmarks for all of the children. Last but not least, Jaya Grocers kindly contributed a wide range of delicious biscuits.

“We thought that it would be important to go and see some of the children that we worked hard to generate funds for. This experience has humbled me, as I see their desire for parental affection. The visit also brought home the point that there are some remarkable individuals who are putting their own lives aside to house and care for these unfortunate children. They deserve our full support,” said Malek Ali, Founder and Managing Director of BFM.





“We are very appreciative of all of the support that we receive from the race organisers and sponsors. Managing the many SHELTER homes is not easy, as the expenses are high and we do not have a constant stream of cash from contributors. The responsibilities that we have are endless but we are immensely thankful that the more fortunate ones are ever willing to help us out,” said Cheok Hoong Poh, General Manager of SHELTER Homes.

With approximately 500 participants and taking place on the 7th of December 2013 at 8.00 am, the BFM-The Intermark Race to the Top 2013 will see participants going through a series of fun and challenging activities ala Amazing Race, including a walk hunt at the Intermark Mall and a race to climb up to the 63rd floor on the rooftop of Vista Tower at The Intermark, which has a panoramic view of the Petronas Twin Towers.

Other attractions that this day will bring are a series of out of the ordinary performances which include a Gym Ball and a SUMA demonstration by TAGS, a dance performance by Celebrity Fitness and an exciting grand finale by HANDS Percussion.

Authorised dealer of Volkswagen Malaysia, Wearnes Automotive, is the Platinum Sponsor while Malaysia’s leading insurance company, AIA Berhad, is the Gold Sponsor. Property advisory firm DTZ Nawawi Tie Leung and media specialist UM are the Silver Sponsors, while Milo 3-in-1, news monitoring agency nama and Secure Parking are Bronze Sponsors. Other sponsors include DoubleTree by Hilton, Spritzer, MyTeksi, Celebrity Fitness, TAGS, Elitkraf, Yakult, 100 Plus EDGE, Mondelez International and Health Today.

For more information about the race, log on to www.theintermark.com

Intermark Charity Tower Run 2012

Open to public

Date: 7 Jul 2012
Venue: Vista Tower, The Intermark, Jln Tun Razak, KL
Time: 6:30am
Distance: 1200 steps or 62 stories
Registration fees: RM50
Medal: Finisher token
Trophy: Top 3 winners
Contact: 03-2175 0380
Closing date: 200 participants
Details here