Tower Race a la Amazing Race builds team spirit
BFM-The Intermark Race to the Top 2013 raised more than RM130,000 for 5 charity homes
10 December 2013, Kuala Lumpur - The Intermark has successfully carried out its second charity tower race but this time on a much larger scale, and has made an even grander difference!
A turnout of 465 participants from a wide range of backgrounds and a whopping amount of RM131,637 for charity is evidence that this goal was achieved. All monetary proceeds from sponsors and participants were channeled to five children homes; namely Rumah Jaireh, Rumah Juara, Shelter Home, Special Children Society of Ampang and Yayasan Chow Kit.
“When we started working on this project, all of us set different monetary milestones that we aimed to achieve. The amount that we managed to collect as a whole exceeded all of those amounts. We would like to thank all sponsors and participants who contributed to our success. As the saying goes, ‘the ultimate test of a moral society is the kind of world that it leaves to its children’. We really have set the bar quite high this year and will continue to ‘race to the top’ in all that we do,” said Patrick Liau, Director of The Intermark Sdn Bhd.
The BFM-The Intermark Race to the Top took place on the 7th of December 2013 from 8.00 am onwards, which comprised the Team Event involving a series of fun and challenging activities a la The Amazing Race, a walk hunt at the Intermark Mall and a race to climb up to the 63rd floor of Vista Tower at The Intermark, which has a panoramic view of the Petronas Twin Tower. Also on the day was the Individual Event which purely involved the staircase climb of the 63-storey office tower.
“This experience has been wonderful. It is very rare that we get a chance to give back to society in a fun and unique way. I can gladly say on behalf of the BFM team that we could not have celebrated our 5th year anniversary in a more honourable and memorable manner,” said Malek Ali, Founder of BFM.
A series of entertaining performances also took place on the day such as a Gym Ball and SUMA demonstration by TAGS, a high-energy Body Combat performance by Celebrity Fitness and a truly unique grand finale by HANDS Percussion, Malaysia’s renowned percussion ensemble featuring a contemporary, energetic theatrical drumming performance. True head turners on the day were costumed BFM-ers, Batman and Robin who proved to be the ideal pair to take memorable pictures of the event with.
The winning Team under the Corporate Category was awarded with an amount of RM10,000 that was to be donated to the charity of the their choice. Under the Open Category, the 1st prize winner received an amount of RM6,000, the 2nd received RM3,000 whereas the 3rd place winner received RM1,500. With regards to the Individual Category, the 1st prize winner received RM1,000, the 2nd received RM800 and the 3rd received RM500.
Other sponsors included DoubleTree by Hilton, Spritzer, MyTeksi, Celebrity Fitness, TAGS, Elitkraf, Yakult,100 Plus EDGE, Mondelez International and Health Today.