Monday, August 27, 2012

Brooks Frunner Challenge

On last Saturday on 25 Aug 2012, we were invited to attend a gathering that was called Blog with Brooks. It is one of a kind gathering plus challenge that has been thrown to bloggers/runners, and is about participating in a month long campaign for the brand where we are suppose to disseminate lots of information about Brooks, so be sure to stay tune to see whats new about Brooks Running.

Anyway one of the best thing at the event was the meeting with so many running friends, so it was almost like a party for us, and manage to make some new friends too.

All of us in the group photo from Sharon Chow (thanks Sharon). So far I have a good collection of Brooks running products especially winter running gears and anybody who has been running in the US will know that Brooks is a very popular brand there.

I must admit that I am pretty impressed with the information that the Brooks team had shared with us, particularly about the environmental technology behind the construction of Brooks running shoes. One of the most vivid message that is still in my mind now is the Brooks BioMoGo is the first-ever biodegradable running shoe midsole. It is really about adding of a non-toxic, natural additive to the MoGo compound, the shoe seems to be so delicious that it invites anaerobic microbes to eat it once it gets to the landfill. 

And this makes the shoes to biodegrades 50 times faster than conventional material, bringing the breakdown period to 20 years! But remember it doesn't mean it is not a long lasting shoe, because the degradation only works once it reaches the landfiills.

You can see how this work in the video here.

And how about the technology that can help us run better, you may ask. Well, that will be the Brooks DNA technology which is engineered from what's called a non-Newtonian liquid (yes! its liquid) , this midsole technology responds to the amount of force placed on the foot.Simply put, you can expect soft comfort when you want it, firm support when you need it.

Brooks DNA is a groundbreaking cushioning material that provides a customized ride for runners of all sizes and speeds. Working with BioMoGo, Brooks DNA responds to your every step, dispersing impact and providing ideal comfort and protection as the pace changes.

I must also say that I was quite surprised when I learned that Brooks position themselves as a 'FUN' Running company. What do you mean fun, I have always had the impression that Brooks is a serious running brand. They are associated to names like Chrissie Wellington (World Ironman Champion 2007,2008,2009,2011), Desire Davilla (2nd place Women-Boston Marathon 2011) and also Hanson Project (of Hanson Brothers). You can read more about these running legends by following the links in their names.

But fun is good.  And  I guess there is no harm to be in high performance, environmentally responsible while you still have fun and enjoying youselves running hard. So with that note in our thoughts , I wish everyone to 'RUNHAPPY' until my next post about Brooks.

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