PUMA LAUNCHES PWRCOOL COLLECTION WITH COOLING TECHNOLOGY

PWRCOOL Helps Keep the Body at Optimal Temperature to Preserve Energy

PUMA unveils the PWRCOOL, a cooling technology designed to keep the body at an optimal temperature to preserve energy. PWRCOOL is incorporated into a complete collection of thermo-regulated apparel and footwear.



PWRCOOL footwear products feature a ComfortTemp tongue liner to regulate body temperature. The apparel is complete with PWRCOOL cooling print on the inside that activates with moisture. When you sweat, it cools you down. The PWRCOOL collection is designed with CoolCELL which is a highly functional material that draws sweat away from the skin while an anatomically placed air flow feature, offers superior temperature regulation. This feature keeps the body cool and dry during exercise.

Karin Baust, GM, Running and Training at PUMA said: “We have designed PWRCOOL with always keeping the comfort of the athlete in mind. PWRCOOL helps the athletes in hot weather conditions to enable them to maximise their workouts.”



A long history of working with Jamaican athletes gave PUMA the perfect hot environment to test PWRCOOL as part of the development process. Olympic medallist Hansle Parchment said: “Living and training in Jamaica is a wonderful thing, but the heat is challenging and at times pretty exhausting. PWRCOOL is a great technology to help counter this issue; it works well in both the shoes and the training wear. I like it, the IGNITE PWRCOOL shoe is particularly cool.”

Featured Footwear Products

The IGNITE PWRCOOL combines the superior cushioning of IGNITE FOAM with the cooling technology of PWRCOOL to provide step-in comfort and promote long lasting performance. IGNITE FOAM is a superior cushioning material that disperses impact while providing optimal responsiveness. The World’s Fastest Man, Usain Bolt trains in IGNITE PWRCOOL to help regulate his body temperature.

The FAAS 500 v4 PWRCOOL is designed for the everyday runner with new tooling to create lightweight cushioning. The ComfortTemp tongue liner helps regulate the body temperature and boost performance.

Featured Apparel Products

The PWRCOOL Graphics SS Tee features the visible PWRCOOL cooling print that activates moisture and delivers an instant cooling effect.

In addition, coolCELL technology draws sweat away from the skin while anatomically placed ventilation offers superior temperature regulations.

The Women’s PWRCOOL ¾ Tight features PWRCOOL all over cooling print that activates with moisture to cool and reduce body temperature. The highly functional CoolCELL material draws sweat away from the skin to control body temperatures.

The Men’s PWRCOOL 2 in 1 Short has a built in compressive tight underneath the shorts that features the PWRCOOL all over cooling print to regulate body temperature under hot conditions.

Beginning April 2015, PUMA PWRCOOL products will be available in Men’s and Women’s footwear and apparel styles at select running specialty stores, PUMA Retail, select sporting good wholesalers worldwide and online at www.shop.puma.com

Puma Faas 100 R - A Minimalist Racer

The Puma Faas 100R is a lightweight racer with a minimalist and flexible sole.

The Puma Faas 100 R sits in the thinnest end of the Puma Faas range of running shoes. The Puma Faas family offers a wide range of performance running shoes which are labeled by their degrees of cushioning with the 100 (thinnest) to 1000 (thickest).

The Puma Faas 100R has a very light, semi transparent, netting like upper that is quite thin which makes them looked and feel breathable.

The entire side of shoe tongue is completely attached to the main body with some cushioning in the middle which provides a good fit especially if you like to wear you shoes sock-less.

The heel area is built with a slightly thicker materials gave it a very secure feel when you go fast.

The laces are almost similar to those found in the Puma Mobium Elite, feels rather round and fat, which at first I though is quite a mismatch for a pair of racer, but I soon finds that they worked quite well when combined with the tongue to securely fasten the shoe.

Like the rest of the Faas series, the sole of Faas 100R is built on Faas Foam. This material is light and provide great cushioning.  They are flexible and and surprisingly able to absorb much of impact even though there are only so little of them down there. With the fact that these softer materials are used gave the best of both minimalist and cushioning, I wonder if the shoe will be subjected to a faster wear, but I can only be determine if this is true later as I put more miles in them. I might be wrong, because when I have checked, these shoes are built with the EverRide+ and EverTrack at the outsole which is meant for to make them more durable.

So far when I tested them mostly on the road and they gave really good traction.

The Faas 100r is built with a 0 mm drop and you can see that imprinted at the heel and the tonge. That means these are built to be racing flat that allows the flexibility for your feet to strike according to how you like it.

But notice also the extra cushioning in the arch area has been raised slightly which provide a much more secured fitting effect.

My thought and opinion is that the Puma Faas 100 R is an excellent minimalist racer for the 5K-10K range especially for the more efficient runners and they can potentially can perform well up to a half-marathon for those who are used to thinner foot wear.

For those who are going into barefoot like or minimalist running gear, the Faas 100R can provide that liberated feeling of barefoot running because this shoe provide that natural feel through it lightweight flexible sole. Also these features will also allow this shoe to be suitably used as for strength development.

But most likely for the speed demons, you will immediately love the Puma Faas 100 R for your 5K races especially if you are a fast cadence runner. 

Can be as faas like Bolt? With some imagination, perhaps....

Puma Faas 500 v2 - Review

This is the Puma Faas 500 v2. I really like to start by saying that I really like the name 'Faas', well, it sounds fast with a Jamaican slang.

And the number 500 v2 denotes the "Faasfoam" cushioning level 500. The Puma Faas running shoes family from Puma basically comes with a range of cushioning level ranging from 200 (minimal)  to 1000 (cushioned). That means if you prefer a lighter, more minimal ride, then you should select a Faas that has a lower FaasFoam cushioning number. And same thing for a plush, more cushioned ride, you should opt for a higher FaasFoam cushioning number and so on. (more information about Faasfoam at the bottom of this post)

Anyway, in our everyday languange, the Puma Faas 500 v2 is a really a neutral trainer that has been fitted with optimized amount of FaasFoam cushioning and underfoot protection, suitable for everyday training. When I tried the shoe the first thing that I noticed is that they are surprisingly very much lighter than they looked.

Technically, the number 500 v2 means this is version 2, and for those whom had tried the original 500, the difference is, with this updated version the shoe brings the heel to toe ratio down to 4mm. It also comes with a new midfoot lockdown (a minimal combination of synthetic and breathable air mesh) which is designed to helps keep the foot stable throughout your gait cycle.


Although the Puma Faas 500 v2 is a neutral shoe (there isn't to much control structure built within the shoe) and has a very low profile, it is not a minimalist shoe. The shoe is very well cushioned - I can feel that the cushion works in a absorbing feel instead of being bouncy and for that I really think it is an excellent trainer for most runners-any softer it would be not as responsive and if any firmer, then it might not be as comfortable especially for longer runs. Runners whom prefer a much neutral based running shoes will definitely appreciate the 4mm heel-to-toe drop and the light weight characteristics.

The soft outsole also delivery very good grip on the road. I learned that it is a combination of blown rubber also contributed for the extra cushioning, and is also designed with high abrasion resistant rubber.

The uppers are made from very breathable mesh and the color scheme is very attractive too. This is important for our warm climate and the reflective striking colors promises that you are visible to other traffic users all the time.

Inside, the sock liner is surprisingly smooth and for I find them comfortable running with them without socks.

In terms of fitting, I find the shoes offers snug fit feeling at the mid foot area and in the toe box area, there are  ample room that I can wiggle my toes about.

The Puma Faas 500 v2 is an excellent choice as a comfortable everyday trainer. Those who clock heavy mileage will find the shoes fits in perfectly for those easy days.  The extra cushioning level given by the Faasfoam 500 might work well for runners (perhaps heavier runners?) who prefers a combo of neutral running and cushion.

Besides the 500, the Faas offers a wide range of cushioning level to choose from. You can check out the cushioning scale for the entire range at the Puma Faas website. The FaasFoam Cushioning Scale helps you select the ideal shoe for you.