Brooks Transcend and the Brooks Half Marathon 2014 REPC

1 March 2014.  We informed earlier this week that we were among the winners of the Blog with Brooks - The Brooks Transcend contest. Yeay!  And so we head out to the Curve, and also took the opportunity to shop and visit our friends at the REPC center for the Brooks Half Marathon that will take place on 9 Mar 2014

It was quiet busy with lots of temporary booths set up around the Brooks Shop at the Curve.

This year's running vest for him and her. Nice color and design with the Bukit Jalil Running Club logo and the theme for this year. Everybody we bump into seems to be so excited to run the race.

Runners collecting their race pack. Everything seems to be very smooth and we managed to steal some moment to chat with some friends whom were volunteers.

Lots familiar faces.

Powerbar anyone?

And then there is also the promotion booth for the Brooks Kuantan Half Marathon by the Dusty Monkey. Real tempting event, lots of prizes, nice running location (around Teluk Cempedak). Can combine with family vacation. Run in your surf/beach shorts and go swimming at the beach after the run? Then head to fishing village near Cherating for Satar and Keropok Lekor after the run? More details about the run here

The newly arrived Brooks Transcend being displayed at the top the shelf.  These premium shoes are designed with a 'radical' concept in terms of support technologies. It will be interesting to see how the technologies behind these shoes will eventually lead to the development of Brooks range of running shoes in the future. But in the meantime, I get to run in these babes real soon and see how they perform.

One of my favorite racing shoe. The Brooks T7 is still running with and 'facelift' on the color of the lace and at the heel cup. They are design to wrap around your feet like gloves, very light and meant to go fast. Always reminds me of Christy Wellington every time I see them.

With the Brooks team and also the winners for the Brooks Transcend contest. Congratulations to all the winners.

Brooks Transcend: the Core Technologies

To support the concept of Stride Signature, Brooks unveiled a new heavily cushioned running shoe : The Transcend.
According to Brooks, the Transcend is not just about delivering lots of cushioning, but the fresh technologies behind the shoe is about providing support that kicks in only when the runner needs it. And there are 5 technologies are embedded within the shoes to achieve that.

And the 5 key technologies behind the Brooks Transcend are explained as:

The Super DNA is 25% better cushioned than the BioMoGo DNA, delivers adaptable cushioning that is designed to provide the ultimate cushioned ride and it is supposed to smartly adapts to your every stride. Brooks calls this “float.”  and if you remember the kind of superior cushioning the Glycerin 11 or Trance 12 provides, imagine that the Transcend is even better!

Guide Rails – is the 'dark coloured rail' that sit atop the midsole foam and to the outer edges of your foot, to control your movement if you deviate too far from the way your body is expected to travel. Brooks believes the Transcend will deliver plenty of stability without using a traditional post, the firm gray foam found under the arch of many running shoe and still allow your lower body’s joints to follow their natural movements. 

You can think of this like bumper bowling on the footbed. The Guide Rails revolutionalizes traditional stability by allowing your hips, knees and joints to move within their unique motion path while you run all without traditional posts. It replaces the Diagonal Rollbars to balance off pronation and supination issues. 

Ideal Pressure Zones – distributes pressure evenly within the heel, mid-foot and forefoot. The shock of impact will not feel magnified in any one area, as it gets minimized and spread out evenly. This will distribute greatest pressure over larger area and minimize local pressure while maximizing comfort.

Ideal Heel aligns every stride naturally where the focus is put on where your heel usually lands in its natural motion. It all starts with a rounded heel like that found on the Pure Project shoes. This reduces the amount of material at the outer edge of your heel, which if it were there and made contact with the ground would speed your rate of pronation.

Plush Upper – conforms to every foot for a custom fit. With a soft, comfortable and luxurious feel, your running will reach an experience of a new level with the no-sew tunnels that integrate laces into upper for a wrapped fit that customized to different foot shapes. It is to provide that plush sensation which continues above the midsole with the shoe’s upper features luxurious materials that are expected to feel soft against the foot. 

The Brooks Transcend will be available from February 2014 onwards and is expected to retail for RM759.

Here are the exciting colours of the Transcend. 

What's your colour choice?

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Guide Rails: The Solution to Support Your Stride Signature

In our recent posting about Brook's Stride Signature we talked about how scientific research had shown that every runners will run differently, including the way they stride and land.....

....and then we also talked about Brook's new idea of Stride Signature where it is believed that each runner should accept and celebrate their own different signature of running movement because they have their own individual unique joint geometry, ligament flexibility, muscle strength and motion patterns.

Ok great. Our question to Brooks is "If that is your running philosophy today, so how do go about making sure runners can run comfortably (mentally and physically) in their own Stride Signature? i.e. What is your solution?

The answer we got from Brooks is: Guide Rails. 

What is exactly is Guide Rails?

According to Brooks, that's the material that sits atop the mid-sole foam and to the outer edges of your foot, to control your movement if you deviate too far from the way your body is expected to travel. You can think of this like bumper bowling on the foot-bet, delivering on-demand support yet allowing the hips, knees and joints move in their unique motion path.

The ultimate function of Guide Rails is to deliver support to your stride, where you need it and when you need it, as you run according to your Natural Habitual Joint Motion. The experience of running will be revolutionized, when biomechanical insights are combined with technology to become one with the runner.

Where can you find Guide Rails? Well the very first Guide Rails implementation can be found on the Brook's Transcend.

What is in the Brooks Transcend?



and from the people behind the Brooks Transcend



Like the philosophy that you should stay put in your running biomechanics and invest in a piece of technology support your running form?



....then stay tune for more about the Brooks Transcend.