7KM runners, view the official results of Malaysia Breakfast Day Run 2014 HERE.
The
Return of Malaysia Breakfast Day brought to you by MILO® Ignites Positive
Energy in Malaysians!
Putrajaya, 20th April 2014 – More than 20,000 Malaysians
from all walks of life gathered in unity to witness the nation’s largest
breakfast gathering brought by MILO® Malaysia at Perbadanan Putrajaya.
Back for its
second year, the success and evolution magnitude of Malaysia Breakfast Day
brought to you by MILO® strengthens its paramount mission in rallying the
nation to make the right nutritional choices for a balanced breakfast and to
encourage an active lifestyle. The exuberant occasion is a call for action
aimed at Malaysians to make right dietary choices for their families and
especially for their growing children.
According to
Alois Hofbauer, Region Head of Nestlé Malaysia and Singapore who was present at
MILO® Malaysia Breakfast Day to support the cause, “Nestlé has always taken the
lead in creating awareness among Malaysians on the importance of healthy
lifestyles through our promise of ‘Good Food, Good Life’. The return of MILO®
Malaysia Breakfast Day encourages Malaysians to commit to live healthily
through healthy eating habits as well as constant physical activity. I am proud
to be part of the brand’s commitment to drive behavioral change in Malaysians
through its initiatives.”
A total of 10,000
runners participated in the Fun Run with the 7-km run designed for serious
runners while the 3-km run designed for parents and children. “This year, we
saw an overwhelming response from the nation as registration was filled within
three days! We are seeing many Malaysians adopting the healthy habit of leading
a healthy lifestyle starting with a nutritious breakfast and physical
activities,” said Ho Hau Chieh, Executive Director, Dairy Business Unit of
Nestlé Malaysia.
MILO® took
it up a notch by adding a new spin to breakfast with the introduction of Positive Energy obtained from having a
well-balanced and nutritious breakfast. Positive
Energy is derived from the perfect ratio of nutrients consisting of
protein, carbohydrates and fats to provide our body with the much needed fuel
to take on both physical and mental challenges each day.
Nurul Iliani
Ahmad, Senior Nutritionist, Nestlé Malaysia who was at the Wellness Zone shared with attendees an overview of MILO® Positive
Energy, “MILO®’s Positive Energy
initiative ensures the positive mindset, attitude and behaviour we want our
children to encompass in order to take their day on as champions. Positive Energy is derived from the
perfect ratio of nutrients consisting of protein, carbohydrates and fats in order
to energise the body with much needed fuel to take on both physical and mental
challenges each day. That perfect ratio can be found in a mug of MILO®.”
“We aim to
drive the notion that the right balanced of nutrients for a good breakfast is
vital for a child’s growth and development, both physically and mentally” said
Ho. “Families with children are our main target as we want Malaysians to
understand the importance of good nutrition and how it positively affects the
young into developing and reaching their full potential. MILO® has always been
focused on providing solution-based initiatives that aim to address the needs
of the people,” he added.
Besides
enjoying a healthy and delicious variety of breakfast food, attendees
participated in various interactive zones comprising of activities and talks such
as the MILO® Inflatable Bungee Cord at the Sports
Zone, insightful health talks on the benefits of Positive Energy at the Wellness
Zone and lastly the Energy Zone
for those who wanted to experience boost of energy levels.
Throughout
the event, local radio DJ and fitness fanatic, Linora Low and Nazruddin Rahman,
a local personality entertained the crowd with their anecdotes. Linora was
ecstatic to be part of MILO® Malaysia Breakfast Day for the second time around
as she believes that it is important for Malaysians to be aware of the benefits
of keeping a balanced diet and exercise.
“I am
extremely excited to be back again for such a meaningful initiative by MILO®.
It is inspiring to see Malaysia’s favourite chocolate malt beverage take the
lead in contributing to the development of the nation by ensuring Malaysians
both young and old practice the healthy habit of having the right breakfast and
an active lifestyle.”
"As
an advocator of healthy living, we strive to reevaluate how the nation can
adopt an improved view on healthy living and start practicing with little
steps,” said Ho Hau Chieh, Executive Director of Dairy Business Unit, Nestlé
Products.
Ho
further adds that Malaysia Breakfast Day is not just confined to the grounds of
Putrajaya on 20th April but the cause should be supported from wherever we
are.
MILO®
reached out to its tech-savvy audience through the company’s informative
breakfast webpage, introducing users and online visitors to the campaign
objectives and enlightening them with the benefits of MILO®’s Positive Energy.
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