Saturday, April 26, 2014

Salomon - Elevate Your Run

With Salomon’s newest range CITYTRAIL™, and Suunto’s Ambit2 R

Kuala Lumpur, 22 April 2014–Salomon, the innovative mountain sports brand in collaboration with Suunto, leading creator of sports watches today launched a new range of consumer products.

Themed “Elevate Your Run” the event unveiled Salomon’s latest range; CITYTRAIL™, which is a series ofrunning shoes, designed for running on an urban trail. Suunto also introduced its Ambit2 R range that optimizes running experiences.

Combined, this rangeoffers consumers the ultimate running challenge designed for the dynamic needs of changing running environments.

Elevate Your Run is a conceptual approach to running that incorporates the same passions found in trail running. Salomon CITYTRAIL™ encourages you to find trails with terrains and surface variations that challenge runners to, break up routines. Salomon’s long heritage in the mountains combined with years of expertise gained in trail running, has generated products that fit the CITYTRAIL™ concept perfectly.

The X –Series running shoes (X-Wind. XScream, X-Tour) are at home on any surface, with the cushioning and ride that runners need on pavement, but also the protection and grip needed for rougher trails or looser surfaces.

Suunto’s popular Ambit2 R has been optimized for the perfect running experience. It provides responsive and reliable speed and distance readings thanks to FusedSpeedTM, a unique combination of GPS and accelerometer data from your wrist.

Suunto Ambit2 R also measures running cadence from your wrist making it the perfect accompaniment for a varied run.

In addition with the Suunto Ambit2 R, performance goals and training programs can be downloaded and tracked using

The launch event was held at Limoncello, KLCC and was officiated by the Country Manager of Amer Sports, Mr. K.L Choong, Salomon and Suunto’s principle in Malaysia. He was joined on stage by the General Manager of World of Sports Ms. Carol Wong and Chief Executive Officer of AD Time, Mr. Kwan; who represented the master distributors for the brands in Malaysia. Witnessing the proceedings were friends of Salomon and Suunto Harith Iskandar, Cay Kuijpers and Kevin Zahri in addition to invited guests and members of the press.

"Amer Sports offers consumers an extensive range of sporting products and with the pairing of Suunto Ambit2 R and Salomon CITYTRAIL™ under the theme “ Elevate Your Run” we hope to offer our consumers a unique running experience in the urban environment that will challenge them.” said Ms. Sharmin Photographer, Commercial Director of Amer Sports APAC Export.

Salomon CITYTRAIL™ is exclusively available at all World of Sports retail stores and Suunto Ambit2 R is available at all AD Time retails outlets nationwide.

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