adidas Drops The Next Generation Of Running Greatness With Ultraboost Uncaged
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Trademark adidas innovation updates for
high performance
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Re-engineered upper delivers Uncaged look
without compromise
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The perfect expression of adidas’
dedication to meeting today’s athletes needs
KUALA
LUMPUR, 22 JUNE 2016 –
The wait is over. adidas embraces the future of running with the introduction
of UltraBOOST Uncaged, a shoe inspired by fans and perfected by the innovation experts
of adidas Running. Featuring a new adidas Primeknit upper, an internal support system
and unique tiered lacing system, UltraBOOST Uncaged is engineered for maximum
performance.
Originally created as an evolution of the
greatest running shoe ever, UltraBOOST Uncaged continues the performance legacy
of its predecessor with each element designed to collectively deliver an
unparalleled running experience. To transform the Uncaged look into a
performance vehicle, adidas adapted an internal midfoot skeleton using
technology developed for the world’s top track athletes, delivering highly
technical support and comfort with a rebellious look. A re-engineered adidas Primeknit
upper provides flexible breathability and natural movement through each stride
to complement an adaptive knit collar. A new multi-tiered lacing system allows runners
to personalize style and fit, while specially-designed flat laces offer
enhanced comfort and stability.
Alongside its new innovations, UltraBOOST
Uncaged also maintains its signature UltraBOOST features. A supportive heel
counter showcases the iconic embossed UltraBOOST name and keeps the foot locked
in place for additional stability; a full length BOOST midsole provides
industry leading Energy Return and a Stretchweb Continental Rubber™ outsole flexes
naturally for superior traction with every step.
In addition to providing running greatness, UltraBOOST
Uncaged represents the commitment adidas has to its fans and athletes. After
global trendsetters first modified UltraBOOST by cutting off its cage, adidas embraced
the movement and invited partners to create their own stylized versions of the
shoe. Following this collaborative approach and in line with its dedication to
delivering only the best for the athlete, adidas created its latest running
innovation - a sleek new silhouette with the performance benefits that separate
UltraBOOST from every other running shoe.
“UltraBOOST Uncaged combines the performance
and innovation standard of UltraBOOST with the unique flair of our passionately
creative fan base,” says Ben Herath, Vice President of Design for adidas
Running. “adidas is committed to making athletes better through innovation and
UltraBOOST Uncaged is another prime example of that pledge being met with the
input of runners from around the world.”
Fans of the running shoes can purchase from adidas performance stores and on shop.adidas.com.my from June 29 at RRP RM750
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