The
Intermark organises
a “race
with a difference, to make a difference”
BFM-The
Intermark Race to the Top 2013 │ 7 Dec 2013
3
October 2013, Kuala Lumpur - The Intermark is organising its second
charity tower race in December, but this time on a much larger scale, and with
a difference!
Teaming up with Malaysia’s sole business radio station, BFM89.9, the BFM-The Intermark Race to the Top 2013 promises to bring together the corporates as well as the public in a “race with a difference, to make a difference”.
“In
business, we all strive to get to the top of the pack. Part of what determines
whether we arrive at the top is the route that we take in the journey up. It’s
not just about your own ability be it brains or brawn but also how you work
together as a team. In the same spirit, together with BFM, we’ve created a race
which we believe reflects this metaphorically. The race comprises of a series
of exciting yet challenging activities that’s great fun but hopefully also
teaches us something about ourselves and our teams, something different than
what we’ve done last year,” said Patrick Liau, Director of
The Intermark Sdn Bhd.
Set to
take place on the 7th of December 2013 at 8.00 am, the BFM-The
Intermark Race to the Top 2013 involves a series of fun and challenging
activities ala Amazing Race, including a walk hunt at the Intermark Mall
and a race to climb up to the 63rd floor
on the rooftop of Vista Tower at The Intermark, which has a panoramic view of
the Petronas Twin Tower.
All monetary
proceeds from sponsors and participants will be channeled to five children
homes; namely Rumah Jaireh, Rumah Juara, Shelter Home, Special Children Society
of Ampang and Yayasan Chow Kit.
“When
Patrick first broached the idea of collaborating with BFM for this year’s vertical
race, we jumped at the chance. Here was an opportunity to do something fun for
our business community, yet at the same time, reflect the spirit of external
competition and internal collaboration that is so familiar in our everyday
work. I would encourage companies to treat the BFM - The Intermark Race to the
Top 2013 like a ready-made team-building off-site to strengthen relationships
within your teams, whilst supporting children’s causes by just participating,” said
Malek Ali, Founder and Managing Director of BFM.
“This
race is for everyone, not just for teams. Entering the race under the
individual category will give a sense of personal achievement, which is also
prevalent in the corporate world, in addition to a team environment. It would
definitely be a unique and interesting experience to be part of this event, the
first-of-its-kind in Malaysia,” added Patrick.
Participants
in the Team Event are required to work strategically together. Winning the
challenges does not solely involve the pace at which the team is able to carry
out the task but also takes into consideration how well they are able to work
together with their team mates in completing the task.
In the
Team Event, a team of 3 persons can enter the open category at a sum of RM300
or under the corporate category at RM1,500 and be able to take part in the Foot
Race, Walk Hunt and also the quirky challenges that are similar to the Amazing
race. For the open category, the cash prize of RM6,000 awaits the team that comes
in First Place, RM3,000 to Second Place and RM1,500 for Third Place. The
winning corporate team will receive a cheque for RM10,000 of which will be
presented to the charity home of choice while the individual category is
offering
In the
Individual Event, participants pay a sum of RM89.90 to compete in a 63-storey
Foot Race up the tower, which offers a cash prize of RM1,000 for the First
Place, RM800 for the Second Place and RM500 for the Third Place.
AIA is
the Gold Sponsor for the tower race, in line with its focus on healthy living
for all Malaysians while Milo 3-in-1 and Secure Parking are Bronze Sponsors.
Other sponsors include Double Tree by Hilton as Official Hotel, Spritzer as the
Official Mineral Water, MyTeksi as the Official Ride and TAGS Spine & Joint
Specialist.
For
sponsorship, kindly email RaceToTheTop@ming-kh.com.my
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