Adidas Boost Elevates Momentum

 adidas Launches the New Ultra BOOST in Its Fall/ Winter
Sports and Performance Collection

Kuala Lumpur, 12 August 2015 – adidas Malaysia Sdn. Bhd. today launched the Fall / Winter 2015 collection of the adidas Ultra BOOST running shoes at the first anniversary celebration of The Marathon Shop, an adidas Preferred Running Partner. From the previously released Ultra BOOST in the Spring/Summer 2015 (S/S 2015) collection, adidas has yet again taken running to the next level. Unceasingly revolutionary, the new and improved Ultra BOOST is designed based on the ARAMIS 3D shape and surface measurement to serve as a fully adaptive running experience in any environment. The F/W 2015 Ultra BOOST is the result of meticulous research and design to provide the best running experience possible.

“We take feedback and comments from consumers very seriously. Hence, to continuously deliver the best running and workout distance, the new F/W Ultra BOOST running shoes is built based on various personal experiences gathered from fitness experts and enthusiasts,” said David Wong, Senior Manager, Brand Activation of adidas Malaysia.

THE ENERGY RUNNING BRAND

Your running experience will never be the same again. adidas is bringing the revolutionary F/W Ultra BOOST running shoes that does not only boost your run, but sustains ENERGY which improves stamina and allows you to go the extra distance. Much thought have been put into constructing this pair of running shoes that is able to appeal to both men and women with diverse requirements for function, adaptability, and feet comfort. While it is a pair of running shoes that take performance beyond normal expectations, innovative masters behind the F/W Ultra BOOST have taken fashion and style equally into consideration to create a design that suit the whole running apparel package.

GREATEST RUNNING SHOES EVER

A pair of running shoes should essentially deliver comfort, flexibility and a significant BOOST to propel you forward. adidas applies BOOST technology that pushes performance and extra ENERGY to not only gain ground, but adapt to various activities ranging from normal intensity workouts to aggressive movements. This time, the F/W Ultra BOOST is specially engineered to accommodate most activities making it a must-have pair of running shoes that furnishes ENERGY BOOST at every angle. From running to rigorous training, adidas is going all out to provide the ultimate workout shoes that offers comfort, has the spring touch and promises great performance for runners and fitness enthusiasts alike.

BOOST OF EXCELLENCE

In this humid weather in Malaysia, the fabric used in the F/W Ultra BOOST works to sustain airiness during long distance running or extended hours of working out. No details are overlooked as adidas has carefully chosen expendable materials that can accommodate different feet structures on various terrains and any orientating movements.

The F/W Ultra BOOST is designed to lift tension off the feet, especially the heels, thus promoting average performance to a level that is outstanding and beyond expectations. adidas’ application of the BOOST technology acts as a vehicle to reach the highest excellence in sports performance for various users achieving different goals.

The running revolution has come, the greatest run ever awaits with the F/W Ultra BOOST at www.adidas.com/ultraboost. adidas Ultra BOOST will be available at adidas Sports Performance stores from today the retail price of RM650.

For more information on:
adidas Fall/Winter 2015 Ultra BOOST, please visit adidas.com.my

 Adidas Management Team

Adidas range of products

Mr. Khairul Asyraf, Specialist, Omni Channel Activation giving speech