Adidas - Inspiration from Fans, Innovation for Performance

adidas Drops The Next Generation Of Running Greatness With Ultraboost Uncaged

·         Trademark adidas innovation updates for high performance

·         Re-engineered upper delivers Uncaged look without compromise

·         The perfect expression of adidas’ dedication to meeting today’s athletes needs

KUALA LUMPUR, 22 JUNE 2016 – The wait is over. adidas embraces the future of running with the introduction of UltraBOOST Uncaged, a shoe inspired by fans and perfected by the innovation experts of adidas Running. Featuring a new adidas Primeknit upper, an internal support system and unique tiered lacing system, UltraBOOST Uncaged is engineered for maximum performance.

Originally created as an evolution of the greatest running shoe ever, UltraBOOST Uncaged continues the performance legacy of its predecessor with each element designed to collectively deliver an unparalleled running experience. To transform the Uncaged look into a performance vehicle, adidas adapted an internal midfoot skeleton using technology developed for the world’s top track athletes, delivering highly technical support and comfort with a rebellious look. A re-engineered adidas Primeknit upper provides flexible breathability and natural movement through each stride to complement an adaptive knit collar. A new multi-tiered lacing system allows runners to personalize style and fit, while specially-designed flat laces offer enhanced comfort and stability.

Alongside its new innovations, UltraBOOST Uncaged also maintains its signature UltraBOOST features. A supportive heel counter showcases the iconic embossed UltraBOOST name and keeps the foot locked in place for additional stability; a full length BOOST midsole provides industry leading Energy Return and a Stretchweb Continental Rubber™ outsole flexes naturally for superior traction with every step.

In addition to providing running greatness, UltraBOOST Uncaged represents the commitment adidas has to its fans and athletes. After global trendsetters first modified UltraBOOST by cutting off its cage, adidas embraced the movement and invited partners to create their own stylized versions of the shoe. Following this collaborative approach and in line with its dedication to delivering only the best for the athlete, adidas created its latest running innovation - a sleek new silhouette with the performance benefits that separate UltraBOOST from every other running shoe.

“UltraBOOST Uncaged combines the performance and innovation standard of UltraBOOST with the unique flair of our passionately creative fan base,” says Ben Herath, Vice President of Design for adidas Running. “adidas is committed to making athletes better through innovation and UltraBOOST Uncaged is another prime example of that pledge being met with the input of runners from around the world.”

Fans of the running shoes can purchase from adidas performance stores and on shop.adidas.com.my from June 29 at RRP RM750

Join the adidas Energy Running movement by following @adidasrunning on Twitter and Instagram using #UltraBOOST.

adidas Introduces PureBOOST ZG

PureBOOST ZG features adidas Primeknit and BOOST for premium fit and feel Essential adidas technology delivers stylish performance

adidas has released PureBOOST ZG, a new running shoe featuring adidas Primeknit technology constructed to provide a fit that adapts to the foot’s natural movement and expansion. The full-length BOOST midsole delivers responsive energy return and superior comfort, cradled in a s
tretch web inspired outsole. 

PureBOOST ZG keeps your foot in secure with a lock down midfoot band and heel counter. The cityscape inspired knit pattern accentuates the premium tongue and heel tab for an urban appeal. The colour pop outsole highlights the BOOST midsole to keep them staring at your every step.

adidas PureBOOST ZG is available on www.adidas.com.my and in stores now, retailing at RM439.

Join the adidas Energy running movement by following @adidasrunning on Twitter or Instagram using #PureBOOSTZG #adidasMY.

Adidas Supernova Glide Boost 7

adidas Malaysia recently launched its exclusive Standard Chartered KL Marathon licensed merchandise to celebrate the collaboration, and among the range, includes the Fall/Winter 2015 Supernova Glide BOOST 7 running shoes series.

I had the opportunity to try out these, and here is my take after I have made a few training runs with the shoes (about 70km).

For those of you who has never try out the Boost series, basically the adidas Boost series have cushioning system that consist  thermoplastic polyurethane (TPU), a material found in the dashboards of BMW automobiles, and these high tech material are suppose improve performance by returning more energy each steps taken. Returning more energy means they are much more bouncier therefore give better running economy.

The adidas Supernova Glide Boost has excellent cushioning and the Boost cushioning system extends from the heel to the ball of the shoes, which works well whether you are a heel striker or a mid footer.

There is a good amount of foam stuffing in the upper collar wall of the Glide Boost which gives that plush feels and additional fit around the ankle area.

I also notice that stitching is very minimal and instead, the structure is constructed with welded rubberized overlays, and that is good when you want to avoid irritation during longer distance runs.

The top is made in the form of breathable mesh, and with the material that is gentle to the feet. Basically they feel comfortable and well ventilated, and it feels almost similar to like wearing a pair of thick socks. The roomy feel in the toe box is another plus point.

At the rear of the shoe, there is an external heel clip is also another good feature, offering a good fit securing well at the ankle area.

The front out sole at the shoe is made from Continental rubber and carries the Continental marking (from car tyre manufacturer) and from my previous experience with the other pairs of  adidas running shoes of the Boost series, these material does offer better grip in either dry conditions or wet conditions, and they are very much more durable too.  Also, at the mid foot comes with the torsion system which gives the shoe very good stability.

The Glide has a stack height (27mm to 17mm) and a 10mm heel drop and with the combination of the Boost (TPU) used to construct the midsole  makes the shoes a suitable companion for runs that deserves good cushioning such as the LSD or on hilly course (such as Bukit Kiara circuit or double hills). This is because of the good cushioning yet very responsive feel of the shoe.

In additional to the rubberized welded overlay and the heel cups, the 3 stripes logo in the middle is also part of the supporting structure, and they really give that secure hugging feels at the mid foot area.

In summary, the Supernova Glide BOOST 7 is basically a neutral trainer that is capable of offering high-mileage training as well as longer distance races such as the marathon.

I think the shoe will be an excellent choice as a racer for heavier runners or for those who are looking for good amount of cushioning for their racing shoes.  For the rest, the Glide Boost 7 will make a good long run trainer.

* thank you Adidas Malaysia for providing these shoes for the review.

* there is also an on going promotion on the adidas Supernova Glide Boost in conjunction with the Standard Chartered KL Marathon. Check them out at the adidas stores.

Adidas YEEZY BOOST 350

KANYE WEST and adidas Originals – 

YEEZY BOOST 350

Kuala Lumpur, 19th August 2015 - Following the unprecedented global anticipation of the YEEZY BOOST 350 released in a white colorway this past June, Kanye West and adidas Originals now announce the forthcoming global drop of an all black version on August 22, 2015.

The shoe marks the third footwear model launched in the historic, vastly awaited partnership between West and adidas. First glimpsed in New York last February during the YEEZY SEASON 1 Fashion Week presentation, the lo-top YEEZY BOOST 350 in black features uppers composed of tonal Primeknit: a breakthrough material developed using adidas’ most advanced digital engineering techniques to fit like a second skin. Color-coordinated outsoles leverage adidas BOOST™’s highly responsive properties to offer an unparalleled level of comfort, performance, and style.

The YEEZY BOOST 350 is composed of beautiful yet simple materials in a refined, elegant color palette, speaking to West’s vision for effortless, timeless footwear and apparel. Melding the forward-thinking technologies of adidas with a classic aesthetic, the YEEZY BOOST 350 represents a bold new design ideal.

The YEEZY BOOST 350 will hit stores globally on August 22, 2015 and will also be available through adidas online at shop.adidas.com

For information on YEEZY BOOST 350 in Malaysia - stay tuned on www.adidas.com/KANYE

SOCIAL: @adidasOriginals #adidasOriginals #YEEZYBOOST

Adidas Boost Elevates Momentum

 adidas Launches the New Ultra BOOST in Its Fall/ Winter
Sports and Performance Collection

Kuala Lumpur, 12 August 2015 – adidas Malaysia Sdn. Bhd. today launched the Fall / Winter 2015 collection of the adidas Ultra BOOST running shoes at the first anniversary celebration of The Marathon Shop, an adidas Preferred Running Partner. From the previously released Ultra BOOST in the Spring/Summer 2015 (S/S 2015) collection, adidas has yet again taken running to the next level. Unceasingly revolutionary, the new and improved Ultra BOOST is designed based on the ARAMIS 3D shape and surface measurement to serve as a fully adaptive running experience in any environment. The F/W 2015 Ultra BOOST is the result of meticulous research and design to provide the best running experience possible.

“We take feedback and comments from consumers very seriously. Hence, to continuously deliver the best running and workout distance, the new F/W Ultra BOOST running shoes is built based on various personal experiences gathered from fitness experts and enthusiasts,” said David Wong, Senior Manager, Brand Activation of adidas Malaysia.

THE ENERGY RUNNING BRAND

Your running experience will never be the same again. adidas is bringing the revolutionary F/W Ultra BOOST running shoes that does not only boost your run, but sustains ENERGY which improves stamina and allows you to go the extra distance. Much thought have been put into constructing this pair of running shoes that is able to appeal to both men and women with diverse requirements for function, adaptability, and feet comfort. While it is a pair of running shoes that take performance beyond normal expectations, innovative masters behind the F/W Ultra BOOST have taken fashion and style equally into consideration to create a design that suit the whole running apparel package.

GREATEST RUNNING SHOES EVER

A pair of running shoes should essentially deliver comfort, flexibility and a significant BOOST to propel you forward. adidas applies BOOST technology that pushes performance and extra ENERGY to not only gain ground, but adapt to various activities ranging from normal intensity workouts to aggressive movements. This time, the F/W Ultra BOOST is specially engineered to accommodate most activities making it a must-have pair of running shoes that furnishes ENERGY BOOST at every angle. From running to rigorous training, adidas is going all out to provide the ultimate workout shoes that offers comfort, has the spring touch and promises great performance for runners and fitness enthusiasts alike.

BOOST OF EXCELLENCE

In this humid weather in Malaysia, the fabric used in the F/W Ultra BOOST works to sustain airiness during long distance running or extended hours of working out. No details are overlooked as adidas has carefully chosen expendable materials that can accommodate different feet structures on various terrains and any orientating movements.

The F/W Ultra BOOST is designed to lift tension off the feet, especially the heels, thus promoting average performance to a level that is outstanding and beyond expectations. adidas’ application of the BOOST technology acts as a vehicle to reach the highest excellence in sports performance for various users achieving different goals.

The running revolution has come, the greatest run ever awaits with the F/W Ultra BOOST at www.adidas.com/ultraboost. adidas Ultra BOOST will be available at adidas Sports Performance stores from today the retail price of RM650.

For more information on:
adidas Fall/Winter 2015 Ultra BOOST, please visit adidas.com.my

 Adidas Management Team

Adidas range of products

Mr. Khairul Asyraf, Specialist, Omni Channel Activation giving speech

Adidas Encourages Fans To Create Their Own Game

ADIDAS ENCOURAGES FANS TO CREATE THEIR OWN GAME

Bale, Müller, Rodríguez, Özil, Messi and Rubio Inspire Creators to

Push the Game Forward

 Kuala Lumpur, 6 August 2015 – adidas is challenging athletes to see their idols differently. Global stars Gareth Bale, Thomas Müller, Mesut Özil, James Rodríguez and Lionel Messi, as well as NBA star Ricky Rubio, take a leading role in the latest chapter of Sport15 that launches today. ‘Create Your Own Game’ is an inspiring film that challenges those who defy the norm to set out to create their own path and become the next generation of creators to ‘unfollow’ their heroes.

Bale’s speed, Özil’s vision, Müller’s killer touch, Rodríguez’s control, Messi’s brilliance are all unrivalled in modern football, but the game has changed. Football today is not about standing by the side-lines and watching other people’s greatness; athletes are encouraged to craft their own route to success, and learn to overcome obstacles along the way.

The game played on streets, pitches and parks across the world is about making your own impact by seeing what you want and taking it. ‘Create Your Own Game’ challenges viewers to be the difference: to take from their heroes and create their new personalised set of skills. adidas is empowering creators to lead, not follow – to create and not emulate.

Being a new chapter of Sport 15, ‘Create Your Own Game’ represents a complete shift in how adidas communicates and drives its mission to be the world’s best sports brand. Shown through the lens of football, the film underlines its leadership and passion for sport and further demonstrates adidas’ continuous desire to revolutionise the game around the world. 

adidas: A Better BOOST in Your Run

For more details, click here

Adidas is Leading The Way

football IS changING and

adidas is leading the WAY

Out with the old, in with the new. adidas retires entire boot range.

Kuala Lumpur, 27 May, 2015 – The game of football has changed over the years. Positions, traits and attributes that mattered before are irrelevant now. There’s a new set of rules. Forget everything you thought you knew about football, the future is now and adidas is leading from the front.

In an unexpected new video released today, players including Leo Messi, Thomas Müller, Luis Suarez and Oscar sparked a revolution and announced the end of adidas’ existing on field boot silos. No more Predator, f50, 11Pro and Nitrocharge.

adidas has always been the leading brand in football innovation and, working with top coaches such as Pep Guardiola and Jose Mourinho, they have identified that the game has changed and instead of previously defined player types or positions, modern football teams nowadays need only two types of player on the pitch.

Speaking ahead of the launch of adidas’ latest product breakthrough, Pep Guardiola said: “It’s chaos or control. You need both. They are part of the game. Part of the field. You need players who have to analyse what you have to do. And there are other ones who have to be a bit free and show his talent as much as possible. When you have a team you mix both types of ideas. You have a big advantage.”

The football world will wake up and take notice on today when adidas’ revolutionary new products designed for the modern game are unveiled for the first time.  In the meantime, fans can follow @adidasfootball #BETHEDIFFERENCE on twitter to join the conversation.

Welcome to the new adidas football. Welcome to Ace and X.

Join adidas by following:

WEBPAGE	adidas.com.my
FACEBOOK	facebook.com/adidasMY
TWITTER	twitter.com/adidasMY
YOUTUBE	youtube.com/adidas
HASHTAG	#ACE15 #X15 #BETHEDIFFERENCE

Adidas Energy Boost 2 : A review

I always wanted to try the Boost series from Adidas ever since it was launched, and I finally get to try on the Adidas Energy Boost 2.

When I was in Hong Kong recently, I have noticed that Adidas has already fast replacing most of the models that are made from traditional EVA based midsole materials, and the newer models are constructed with the 'boost' material, also known as thermoplastic polyurethane (TPU) material found in the dashboards of BMW automobiles.  

This material looks like the foam used for the packaging, but the feel is totally different.  In fact they feel very springy and bouncy and I suppose that is the basis of greater energy return in the shoe design concept. And that is a bit of the technical background about the TPU material used in the all the Boost models.

Overall Structure: the shoe is built with a solid plastic like frame structure that wraps around the feet from the heel cup to the of the middle of the feet. In the middle the 3 stripes logo is also part of the cage like structure, offering a real snug fit that feels like an easily adjustable shoe lace.

The upper is also different from those traditional Adidas models; they are made of a stretchy mesh that feels like a pair of thick socks, but it is much thicker and is reinforced with a printed thin black structure that says Techfit.  The feeling is as though the shoes wrap around the feet like a pair of socks.

I found the upper to be exceptionally comfortable, but from the look of the mesh, I suspect that it will retain water which makes it not a very good shoe for the runners whom sweat a lot especially during a very long race such as marathon.  I will need to run in them during rainy days to confirm this.

For me, since this is the first pair of Boost I have ever tried on, my focus is always about the midsole of the shoe every time I wear them.

Overall, the foam is much softer than  the typical materials that are used in the midsole of most running shoes, and they gives the firm bouncy response every you feet land. The shoes are pretty good in terms of stability despite the heavy cushioning.

The Energy Boost 2 is a trainer, so it is slightly heavier due to the more TPU material packed in the midsole, but there are other lightweight models such as the Boston Boost etc.

The cushioning of these shoes are fantastic, and screams cushioning at the heels, so if you are a heel striker and you like good cushioning at the heels, these shoes are made for you.The forefoot area has less cushioning and that provides a firmer and more responsive feel during lift off.

Finally, in terms of the higher and heavier profile, thicker cushioning, I must say that the Adidas Energy Boost 2 will make a good training partner for the heavier runners whom prefer plenty of cushioning. For the rest, the shoes promise durability and much more comfortable ride for the longer runs.

Adidas King Of The Road Run 2013 - Registration Closed

11,000 Malaysians are ‘All In’ For The 15th Edition of adidas King Of The Road 2013 Run!

Malaysia set to be host country for the regional championship this year

Petaling Jaya, 29th July 2013 – Within a week of the launch of the 15th series of the adidas King Of The Road Run, adidas Malaysia has officially closed it’s registration today with exactly 11,000 participants set for the run scheduled to flag off on October 20th. The running event will once again be held on the NPE Highway over a 16.8KM and 10KM stretch.

“We are extremely glad over the fact that we have sold out all our categories within this past week” said Bryan Gee, Brand Manager of adidas Malaysia in an official statement.

“Each year we have increased the number of spaces for participants. In 2011 we had 8,800 runners and by popular demand we have increased to 11,000 this year. This proves that running is indeed fast becoming a very popular recreational sport among Malaysians. We are excited to be having the adidas King Of The Road 2013 with those that have been running with us and to newcomers this year as well” continued Bryan Gee.

“The heart and soul of the brand is sports and we at adidas thrive on contributing to the local sports scene by cultivating healthy sporting habits and an active lifestyle. At this point in time we look forward to seeing everyone on race day!” ended Bryan Gee.

The adidas King Of The Road 2013 is part of an international event conceptually organized by adidas across five South East Asian countries. This year’s run will also see Malaysia as the final leg and host of the adidas King Of The Road Southeast Asia 2013, which will see the reigning champions from Philippines, Singapore, Thailand, Indonesia and Malaysia competing to be crowned this year’s Regional adidas King of the Road. The race will mark the third run held on the NPE Highway by popular demand from participants. The adidas King Of The Road 2013 is also in celebration of the smart partnership between adidas Malaysia and IJM and in support of IJM’s 30th anniversary.

The 2013 edition run will debut a special junior category, with a distance of 10 km for school between the ages of 15 – 17 years old. The event, opened to participants aged 15 years and above across two categories – the National category (Men/Women) is catered to local runners (Malaysians and Permanent Residents) and the International category (Men/Women) for international participants.

Runners will again enjoy a unique running experience on the NPE Highway which will be exclusively closed to all traffic from 5.30 a.m. to 10.30 a.m. The run consists of two distances targeted to everyone who likes to run. The first is a unique 16.8km route for more serious runners, and the second a 10km route suited more for the social runner.

The theme for this year’s race is ‘Boost your run’, inspired by the latest adidas BOOST™ foam innovation which has revolutionized the running world with its debut in the market earlier this year. The new adidas BOOST™ range features groundbreaking cushioning technology, which provides the highest energy return in the running industry.

The highly anticipated regional run of the year is supported by the Ministry of Works, Polis Diraja Malaysia, Malaysian Highway Authority and IJM with official partners New Pantai Expressway and official venue sponsor Sunway Pyramid – the country’s first themed shopping mall. The run will include state of the art tracking equipment and the latest in technology set to monitor the race.

All participants will receive a special adidas King Of the Road 2013 tote bag with a running vest, timing chip and awesome giveaways. Participants will also receive a medal upon completion of the race.

For more information please visit:

www.adidaskingoftheroad.com/my or www.facebook.com/adidasmalaysia

ALL IN Adidas King Of The Road 2013

‘All In’ For The 15th Edition of adidas King Of The Road 2013 Run!

Malaysia set to be host country for the regional championship this year

Petaling Jaya, 23rd July 2013 – Back by popular demand the long awaited adidas King Of The Road is set to thrill runners again. With the tremendous success of the race in 2012 and 2011, adidas Malaysia digitally launched its 15th series today. The adidas King Of The Road Malaysia 2013 is scheduled to flag off on October 20th and will once again be held on the NPE Highway over a 16.8KM and 10KM stretch. Runners can start registering for the run on the race’s official website www.adidaskingoftheroad.com/my starting today.

The adidas King Of The Road 2013 is part of an international event conceptually organized by adidas across five South East Asian countries. This year’s run will also see Malaysia as the final leg and host of the adidas King Of The Road Southeast Asia 2013, which will see the reigning champions from Philippines, Singapore, Thailand, Indonesia and Malaysia competing to be crowned this year’s Regional adidas King of the Road. The race will mark the third run held on the NPE Highway by popular demand from participants. The adidas King Of The Road 2013 is also in celebration of the smart partnership between adidas Malaysia and IJM and in support of IJM’s 30th anniversary.

The 2013 edition run is anticipated to attract approximately 11,000 participants. Debuting this year is a special junior category with a distance of 10 km for school between the ages of 15 – 17 years old. “Running is fast becoming a very popular recreational sports lifestyle among Malaysians and keeping up with this fitness trend we hope to contribute to the local sports scene by cultivating healthy sporting habits and an active lifestyle. This is why we decided to open a category for school students this year as well”, said Brand Manager of adidas Malaysia, Bryan Gee in an official statement.

The event is open to participants aged 15 years and above across two categories – the National category (Men/Women) is open to local runners (Malaysians and Permanent Residents) and the International category (Men/Women) for international participants.

The runners will again enjoy a unique running experience on the NPE Highway which will be exclusively closed to all traffic from 5.30 a.m. to 10.30 a.m. The run consists of two distances targeted to everyone who likes to run. The first is a unique 16.8km route for more serious runners, and the second a 10km route suited more for the social runner.

“The organisation of running events such as the adidas King of the Road is meant for runners to challenge themselves. We want to create a platform that offers runners a unique and memorable experience and an opportunity to get together and achieve personal breakthroughs”, continued Bryan Gee.

The theme for this year’s race is ‘Boost your run’, inspired by the latest adidas BOOST™ foam innovation which has revolutionized the running world with its debut in the market earlier this year. The new adidas BOOST™ range features groundbreaking cushioning technology, which provides the highest energy return in the running industry.

The highly anticipated regional run of the year is supported by the Ministry of Works, Polis Diraja Malaysia, Malaysian Highway Authority and IJM with official partners New Pantai Expressway and official venue sponsor Sunway Pyramid – the country’s first themed shopping mall. The run will include state of the art tracking equipment and the latest in technology set to monitor the race.

Runners can sign up and register online at the official Malaysia adidas King Of the Road website www.adidaskingoftheroad.com/my. The normal participation fee is RM65 per runner (16.8km), RM 55 per runner (10km) and RM30 per runner for the ‘Junior’ category (10KM). Registration is now open until the official closing date on 22nd September and while places are still available.

Early bird participants for the National and International categories who register from now up till 21st August are entitled to the early bird rates, which are RM55 (16.8km) and RM45 (10km). The ‘Junior’ category rate will remain at RM30. All participants will receive a special adidas King Of the Road 2013 tote bag with a running vest, timing chip and awesome giveaways. Participants will also receive a medal upon completion of the race.

For registration and more information please visit:
http://adidaskingoftheroad.com/my/index.php or https://www.facebook.com/adidasMY

"Slots for all Women’s categories have been fully filled due to overwhelming responses. Thank you for your support and see you at the race!" - latest news on 25 Jul 2013

Adidas KOTR Singapore 2012 - SEA Championship Results

Date: 28 Oct 2012

Venue: Garden by the Bay, Singapore

Check your result here

Singapore, 28 October, 2012 – Southeast Asia was ‘all in’ for running as 45,000 passionate runners came together to participate in adidas King of the Road 2012 (KOTR), the only running championship spanning across five countries within the region, clocking an impressive 84km distance – the equivalent of two marathons. As the global leader in running, adidas continued its commitment to the sport by hosting its second KOTR championship in Thailand, Malaysia, Indonesia, Philippines, and Singapore.

Today, Singapore marked the grand finale of the championship with the 16.8km race originating and ending at the city’s newest attraction, Gardens by the Bay. The ‘King’ and ‘Queen’ of the KOTR championship saw Eduardo Beunavista and Mary Grace Delos Santos, both from the Philippines battle vigorously alongside elite runners to claim bragging rights as Southeast Asia’s “best of the best” in the ‘Closed’ category for males and females in a time of 53 minutes 12 seconds and 1 hour 1 minute 52 seconds respectively. Hot on their heels were two runners from Thailand, Sanchai Namkhet for the male category in a time of 55 minutes 7 seconds and Natthaya Thanaronnawat for the female category in 1 hour 4 minutes 18 seconds.

“I’m very happy with the adidas KOTR. It’s nice to see the global leader in running bringing together passionate runners from all over the region. The 16.8km distance is distinctive from other running events, and I certainly would like to do it again,” said Eduardo Beunavista.

“I’m really proud to win again in Singapore’s championship race after coming first in the Manila’s leg. I have even achieved my personal best for today’s run. The adidas KOTR races have served a great use in training for my next event, a full marathon in Manila in December. I would welcome coming back next year and competing at adidas KOTR again,” said Mary Grace Delos Santos. More details here

Male Top 10 winners

SINGAPORE - About 45,000 runners took part in the Singapore leg of the adidas King of the Road 2012 this morning.

The 16.8km event, which originated and ended at the Gardens by the Bay, is the grand finale of the five-leg KOTR championship. The earlier legs were held in Thailand, Malaysia, Indonesia and the Philippines.

The winners from the various KOTR legs then came together in Singapore to compete against South-east Asia's top runners.

Eduardo Beunavista and Mary Grace Delos Santos, who are both from the Philippines, emerged as the respective champions of the male and female divisions in the closed category. Beunavista won in 53min 12sec, ahead of Thailand's Sanchai Namkhet (55min 7sec), while Santos crossed the line in 1:01.52, ahead of Natthaya Thanaronnawat (1:04.18), also from Thailand.

Singapore's Melvin Wong and Ivan Low flew the Singapore flag high by finishing sixth and seventh. Wong crossed the finish line in 59min 28sec. Low finished 19 seconds later.

Chat with winners and more photos here

SEA Championship Results:

Adidas KOTR 2012 - Open For Registration

Date: 9 Sep 2012
Time: 6:45am
Venue: Sunway Pyramid, NPE
Distance: 10km and 16.8km
Medal: Finisher medal
Cash prize and voucher: Top 10 winners for closed categories
Registration fees: RM40 and RM50 (additional RM5 after 1 Jun)
Closing date: 31 Jul 2012 or 10,000 participants
Details here
2011 KOTR top 10 result here

Adidas KOTR 2012 was launched on 10 Apr 2012 at Sunway Pyramid. The organiser released the date for KOTR Malaysia, which is on 9 Sep 2012. Malaysia is the first series of KOTR in SEA. The top 2 winners in closed category for 16.8km will be representing Malaysia to compete at the last series. There are 3 color choices for this year vest in male and female respectively.

At the same event, new model Climacool Seduction shoe was introduced to the guests. The new shoe now is available at all Adidas outlets in RM449. Those who purchase the shoe is entitle a free entry to KOTR 2012

Invited guests

Some of the sponsors

Featuring adidas shoe as well

Brand Manager,  Bryan Gee was interviewed by media

Cost RM449,  purchase this shoe to get
free entry to KOTR 2012

Katy Perry with ClimaCool

David Beckham with ClimaCool