Friday, April 10, 2015

Launch of BLOODRUNNER 2015

Local agency brings a unique experience to runners and aims to take
on the global stage

KUALA LUMPUR, 8 April 2015 – Sw1tch Strategies Sdn Bhd, a local experiential agency, launched the first-ever werewolf-themed urban obstacle night race that is set to take place on July 31st, 2015 in Putrajaya. The race is endorsed by the Minister of Tourism and Culture and MyCEB and is listed under the Malaysia Year of Festivals 2015.

BloodRunner 2015 is a werewolf-themed urban obstacle night race that features a theatrical element throughout the 10k route to excite and motivate the runners. The first of its kind, BloodRunner 2015 will be turning Putrajaya into an urban obstacle course set to flag off 5,000 participants when the full moon is at its brightest into a thrilling series of obstacles.

“BloodRunner 2015 is the brainchild of a vision shared among industry friends and colleagues to showcase Malaysian ingenuity and our ability to create an event of international calibre,” said Hemanth Jayaraman, Director of Sw1tch Strategies Sdn Bhd, organisers of the race. “We want to not only raise the bar for organisers within the country, but also showcase just how much our country has to offer.”

There will also be a festival ground to host supporting friends and family for the runners, as well as the surrounding community, making it an event that caters to everyone and anyone. The festival will feature up-and-coming, sensational talents as well as some of the Klang Valley’s best food trucks, bringing the participants and community together for an unforgettable experience.

The organisers of BloodRunner, with the support of the Ministry of Tourism and Culture, intend to continue building the brand in hopes of taking the concept to the regional market, and eventually turning it into a franchise of its own. BloodRunner aims to become an internationally-renowned Malaysian asset that can be adapted for other countries.

“We are proud to support BloodRunner’s efforts in building a unique, Malaysian-born platform to position at an international scale. Through this partnership, we also hope to position Malaysia as an attractive tourist destination that offers a variety of unique and enjoyable experiences for all,” commented YB Dato’ Seri Mohamed Nazri, Minister of Tourism and Culture.

BloodRunner will take place on July 31st, 2015 at Putrajaya. Registration opens on April 15th, 2015 with only 5,000 slots available – Early Bird fee is RM98, first release is RM118 and second release is RM138.

For more information, please visit the official website:, or our social media pages listed below:

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