Malaysia’s Premier Running Event Bags Two Gold SPIA
Asia Awards
Bangkok, November 2017: The Standard Chartered KL Marathon (SCKLM) cemented
its pre-eminent position as the premier running event in the country by
clinching Gold in two categories at the annual SPIA Asia event (Asia’s Sports
Industry Awards and Conference) held here recently. Dirigo Events, the owner
and organiser of SCKLM, won for the Best Mass Participation Event and SCKLM
technology partner MYLAPS earned the Gold in the Best Sports Digital Platform
category for the SCKLM App.
“There were some big
names vying for the same awards and equally notable personalities within the
judging committee, so to be crowned winners is indeed an incredible honour. This
industry recognition validates all our efforts thus far and will serve to spur
us on to continue to deliver the best event experience for all our SCKLM
stakeholders,” said Rainer Biemans, Director of Dirigo Events and Project
Director of SCKLM. “We would like to thank all our sponsors, partners and
participants without whom this achievement would not have been possible,” he
added.
SCKLM2017, which was
the ninth edition of the event, recorded the highest turnout for the event
to-date with close to 36,000 runners taking part. Of these, over 1,700 were
international running tourists contributing towards the country’s tourism
revenues and in total more than 70 nationalities were represented, making SCKLM
a truly inclusive mass participation event.
The SCKLM App was
developed by MYLAPS and launched for SCKLM2016. To date the App has been
downloaded a total of 23,096 since its launch and become the most downloaded
sports app in the App Store and Google Play on 21 May 2017, the day of the
event, with 1,085,782 screens viewed. “The App has proven to be really popular
with our runners as it has useful features like a Live tracking page which
allows users to track any runner, all Race Day related info, access to the
Runners’ Guide and seamless social media connectivity that allows users to
instantly post race photos,” said Gloria Ng, Director of Dirigo Events.
SPIA Asia is an annual
event which celebrates the brands, agencies, marketers and organizations which
positively influence the sporting landscape in Asia. The Awards are a
meaningful and credible platform judged by industry experts, while committed to
create legacy through raising funds for local development initiatives. The SPIA
Asia Sports Business Conference is the only one of its kind, which brings
thought leaders of the industry together to discuss the specific topics and
themes that are changing the face of sport in Asia.
For more information and updates on SCKLM, please
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