Tuesday, January 7, 2014



Air Max 90 seen, felt, and crafted like never before.

In Spring 2014 Nike will celebrate the power of its innovation with the release of new versions of the Air Max 90.  Being one of the more popular silhouettes of the Air Max family, the Air Max 90’s iconic midsole and upper components are the perfect canvas to lionize Nike’s pinnacle technologies: Nike Lunarlon foam, no-sew construction and jacquard weaving. Introducing the Nike Air Max Lunar90 and Air Max 90 Jacquard a familiar silhouette evolved into three new forms.

A decade after air was introduced as a cushioning system, a revolution was born. By exposing innovation in the form of visible air, legendary Nike designer Tinker Hatfield forever changed the design of running sneakers and developed a new ethos for Nike’s approach to innovation; letting innovation speak for itself. 

Air Max would become one of the most recognizable sneaker families, worn and coveted all over the world. The overwhelming success of the Air Max line proves that sneaker technology not only provides performance benefits but can also create new aesthetics.

Air Max Lunar90

The Air Max Lunar 90 combines two of Nike’s most popular cushioning systems, Nike Lunarlon and Max Air, to offer lightweight comfort and responsive energy return. 

The upper receives a no-sew treatment increasing both flexibility and breathability. As a final touch, a compression-molded collar gives a nod to supreme comfort. The Air Max Lunar90 is Air Max felt like never before.

Air Max 90 Jacquard

A traditional and age-old method of craft veneer’s this version of the Air Max 90. Originating in the 1800s, the jacquard weaving process weaves four colored yarns through a black base allowing Nike designers to control which colors are expressed on the surface. The jacquard process is very detailed and capable of weaving patterns on top of patterns, allowing for the traditional panels and overlays of the Air Max 90 to be replaced by a single piece of fabric.

The one-piece upper is lighter and more flexible and pairs perfectly with a natural motion outsole for a visible emphasis on movement. The Air Max 90 Jacquard is Air Max crafted like never before.

The Nike Air Max Lunar90 (RM 499) and Air Max 90 Jacquard (RM 529) will be available in all Nike retail stores. 

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